clarkturner
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Homepage: http://www.utalkmarketing.com
Posts by clarkturner
The alternative to charging for content – and still make money
March 10, 2010 - 2:11 pm
Tags: advertisers, affiliate, affiliatemarketing, commercial, digital advertising, online, retail
Posted in RSS Feed | 1 comment
Publishers are faced with an ever growing challenge as print sales slip and readers largely reluctant to pay for content online.
Sure they could start simply churning out advertorial. That would surely keep the advertisers happy, but where’s the editorial credibility or ethics?
A new tool could well be the much sought after holy grail offering to [...]
Location-based mobile advertising enters a new era
February 25, 2010 - 3:01 pm
Tags: mobile, mobile internet, mobile marketing, north face, retail
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Location-based mobile advertising. There’s been a lot of talk, but not a lot of action with only a few brands taking advantage of the tool to drive footfall into their stores.
But if a new experiment from North Face takes off we could see a significant uplift in the practice.
The outdoor apparel retailer is to send [...]
The influential Web Celebs marketers need to be targeting
February 5, 2010 - 2:18 pm
Tags: celeb, forbes, social media, technology, Twitter, web
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Back in 1968 Andy Warhol predicted, “In the future, everyone will be world-famous for 15 minutes.”
Today the technology to achieve global fame exists with the internet revolutionising business, media, marketing and communications practices
But who from the influential ‘Who’s Who of Web Celebs’ should marketers and PRs be aiming to influence themselves?
Forbes’ ‘Web Celeb 25’ aims [...]
Facebook privacy tools launched. Now the backlash begins.
December 10, 2009 - 12:13 pm
Tags: Facebook, privacy, search
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Is Facebook really handing over control of privacy to its users? That’s the social network’s stance with the launch of new tools.
Users welcomed their new lease of empowerment with open arms but some quarters are verging on the side of caution claiming the move simply allows Google to wipe their hands of future problems.
“Let’s get [...]
Tech gets dedicated Wiki treatment Intel style
December 8, 2009 - 1:41 pm
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Wikpedia has revolutionised the way we receive and create information. That’s a fact.
Since its creation in 2001, the site has grown rapidly into one of the largest reference web sites, attracting around 65 million visitors monthly as of 2009.
Here come the stats. There are more than 85,000 active contributors working on more than 14,000,000 articles [...]
iPhone apps boost mCommerce shopping experience
December 4, 2009 - 8:03 am
Tags: Apple, iPhone, mobile, mobile internet, mobile marketing, mobile web, retail, retailers, shopping, smartphone, smartphones, technology
Posted in RSS Feed | 2 comments
Big things are predicted for mCommerce. eBay’s recent ‘Deals’ app was launched on the back of predictions that by the end of this year it expects more than $500 million in merchandise to be purchased via eBay mobile.
Launched just a year ago, the eBay iPhone app has been downloaded more than five million times – [...]
Why do marketers get branded iPhone apps so wrong?
December 1, 2009 - 2:13 pm
Tags: digital, digital advertising, iPhone, marketing, mobile internet, mobile marketing
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With over with over 100,000 applications on the iTunes App Store, brands are left with the dilemma of how to get their offerings noticed.
So what’s the secret of becoming a hit? What’s the magic formula that will get you on someone’s phone and close to them 24/7?
According to a new report from Adweek.com, two factors [...]
Banks lagging in the innovative tech race risk losing custom
November 30, 2009 - 10:44 am
Tags: banks, financial, mobile marketing, social media, technology
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How can banks win back custom after users turned tail and fled in the face of the recession?
The answer, according to self-service provider NCR Corporation is to be more flexible in their services by embracing technological developments.
A bank provider that enables customers to manage their finances easily via online, mobile and kiosk self-services was favoured [...]
Just how big a crowd can you rally on Twitter in 72 hours?
November 4, 2009 - 1:47 pm
Tags: tweet, Twitter
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Just how big a crowd can possibly be rallied via Twitter in 72 hours? The results of an experiment are soon to give an answer.
An online PR and social media agency based in Dublin, Simply Zesty, are using crowdsourcing to create country lists of Twitter users
What started as a small experiment 24 hours ago to [...]
Google adds social media activity to search results
October 28, 2009 - 11:35 am
Tags: google search social media
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Google has launched Social Search facility that enables users to discover publicly available web content from their social circle online.
Currently still in its experimental stage, when using Social Search users will sometimes see a special set of “results from people in your social circle” towards the bottom of the results page.
These social results include relevant [...]
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