Melinda Varley
Melinda Varley has been working as a media and marketing journalist for most of her journalism career. She is currently morning news editor of UTalkMarketing.com and has a passion for the creative industry and loves quirky adverts.
Homepage: http://utalkmarketing.com
Posts by Melinda Varley
Are you making an ‘App-solute’ mistake?
September 3, 2010 - 4:42 am
Tags: apps
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Mat Diss, founder of bemoko explains why apps aren’t always the route to mobile marketing success.
Mobile content consumption has driven the spectacular success of mobile apps. With the Apple iTunes store heading towards 200,000 apps, the growth of Nokia’s Ovi app store and the Android Marketplace, you could be forgiven for thinking that the [...]
What is the future of display advertising?
September 2, 2010 - 1:24 am
Tags: AdSense, display, DoubleClick, Google
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Google’s director of product management Jonathan Bellack looks at the tech giant’s efforts to help online publishers generate more advertising revenue without being intimidated by the pace of change in the industry.
“For millions of online publishers—from the smallest blogger to the largest entertainment, news, e-commerce and information sites—online advertising revenue is vital. When publishers can [...]
Which social site is the most powerful country in the world?
September 1, 2010 - 5:50 am
Tags: infographic, social media
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With so many social networking sites springing up every month, its becoming increasingly hard to keep track of which ones really matter to marketers.
To ease the pain, Flowtown have released this social media infographic, that draws the worlds top social networks as country like shapes according to the size of their user base.
The map includes [...]
The UK’s digital Startup 100 champions
August 27, 2010 - 5:02 am
Tags: digital, startups
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This year’s Startups 100 list contains some of the UK’s most innovative companies, but its digital companies that have been the true heroes during a turbulent recession.
Startups 100 is the definitive countdown to the UK’s most innovative, inspiring and ground-breaking new companies.
The list is unashamedly unscientific in its methodology for this year’s Startups 100 - [...]
Time’s top 50 websites champion the smaller players
August 26, 2010 - 5:44 am
Tags: Gowalla, social networks, Time, Vimeo
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Time magazine has released its annual Top 50 websites feature and this year - unlike last year’s list - isn’t as predictable as you think.
In a sometimes strained bid to remove itself from the predictability of last year’s list - which included Google, YouTube, Facebook and Skype - Time magazine’s Top 50 Website’s of 2010 [...]
See what campaigns have made the Social Media Hall of Fame
August 24, 2010 - 6:58 am
Tags: social media
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From small companies to global organisations, social media campaigns are playing an increasingly important role in brand marketing. Now, social media agency Umpf has compiled a Social Media Campaign Hall of Fame.
The agency haslisted 54 of the world’s best social media campaigns, from iconic brands such as Coca-Cola, Ford, Nike and Nokia to lesser known [...]
Why Apple TV will change everything
August 23, 2010 - 7:15 am
Tags: Apple TV, Google
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Apple TV, a new set-top box from Apple running iOS, will not only be out in September but will “change everything.”
They are the stern words from Digg founder Kevin Rose who earlier this year was also dropping rumours about Google working on a new social network project called ‘Google Me’.
Now he is saying that [...]
Can marketers benefit from being in the right Facebook Places?
August 20, 2010 - 6:08 am
Tags: Facebook Places, social networks
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Facebook has been very publicly battered when it comes to privacy, so why launch a feature that tells users where you are at all times? It must be about money and ad dollars…
Facebook is finally turning into a business. It’s recognising where others have a monopoly in the market and then it is coming in [...]
Can the UK handle the ‘US style of marketing’?
August 17, 2010 - 7:17 am
Tags: product placement
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Product placement will be allowed in the UK in 2011, and with many new rules and regulations around the medium, marketers may be reluctant to take advantage of this “US style of marketing”.
The Wall Street Journal calls product placement the “US style of marketing”. It also points out that product placement was born in Europe [...]
Facebook launching new broadcast feature - is it just one big ad though?
August 16, 2010 - 8:13 am
Tags: broadcast, Facebook, social networks
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Facebook is launching a new live video channel called Facebook Live that will allow the social network to dip its toes in the world of broadcasting.
Facebook Live will provide a deeper, more interactive look into what’s happening at Facebook.
The video is powered by Livestream. The video player itself comes with options to share on Facebook [...]
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