Melinda Varley
Melinda Varley has been working as a media and marketing journalist for most of her journalism career. She is currently morning news editor of UTalkMarketing.com and has a passion for the creative industry and loves quirky adverts.
Homepage: http://utalkmarketing.com
Posts by Melinda Varley
Mobile app market set to boom! But will it generate marketing revenues?
March 18, 2010 - 12:11 am
Tags: Android, Apple, Google, iPhone, marketing, mobile, mobile apps, Motorola, revenue
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Mobile app downloads are expected to increase from more than 7bn downloads in 2009 to almost 50bn in 2012, according to a new report from Chetan Sharma Consulting. The figures mean that app downloads will overtake CD downloads, but what’s in it for marketers?
The Chetan Sharma Consulting study, commissioned by app store Getjar, forecasts that [...]
Marketers still not sure how to fully exploit the digital channel
March 17, 2010 - 4:24 am
Tags: digital marketing
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Making more effective use of digital channels is the key challenge for UK marketers this year, according to new research from Experian, with improved targeting and access to internal resource being the major drivers for digital success.
The research, which polls the views of senior marketers across a range of major market sectors, revealed that [...]
Happy 25th birthday .com
March 16, 2010 - 7:59 am
Tags: .com, internet
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Technology. Brilliant isn’t it. Can you believe it only started about 25 years ago?
Perhaps it’s an exaggeration, technology isn’t just defined as the internet, although sometimes it certainly seems that way.
The internet, 25 years old today, has fundamentally changed the way that marketers do their jobs for ever. It’s brought advertising to the mass market [...]
Google 99.9% sure it will shut China site: good news for Yahoo and Bing?
March 15, 2010 - 5:47 am
Tags: Baidu, China, Microsoft, search marketing, SEO, Yahoo
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Talks with China over censorship have got Google nowhere fast and the search engine giant is now “99.9%” certain to shut its Chinese search engine, according to weekend reports. But what will its China exit mean for other search brands and furthermore, search advertising?
If there were a set of traffic lights blocking Google competitors wishing [...]
Everything marketers need to know about the social media landscape
March 12, 2010 - 2:52 am
Tags: Digg, Facebook, LinkedIn, Mark Zuckerberg, MySpace, social media, Twitter, YouTube
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Are you tired of wondering what this ‘social media’ thing is all about?
Do you want to know how it can help you?
Well wonder no more! Created for CMO.com by client 97th Floor, a new chart promises to guide you through the choppy and unsure waters of social networks and how to create social media strategy!
Yes [...]
Prepare for more Twitter attacks, only 21% of users are ‘true’ users
Only 21% of Twitter users are ‘true Twitter users’ according to a new report from Barracuda Networks, does that mean that everyone else a) got bored or b) are hackers?
A true Twitter User as someone who has three main attributes:
· Has at least 10 followers
· Follows at least 10 people
· Has tweeted at least 10 [...]
Will this ad make you switch to Bing?
March 11, 2010 - 2:12 am
Tags: Bing, Google, Microsoft
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This new ad for Microsoft’s Bing search engine is excellent. It goes right to the heart of the problem that many internet searches often have – finding what they really want, the first time.
As I’ve said before, Microsoft underwent extensive studies into how people used search engines, and what would make them switch before [...]
Apple makes a splash with product placement
March 10, 2010 - 7:36 am
Tags: Apple, broadcasters, product placement
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The UK government has confirmed on various occasions in various proposals that it will eventually allow product placement on British TV to provide a new revenue stream for beleaguered commercial broadcasters – the time to move on this is now, as Apple as proved.
Last year, the Apple brand dominated the product placement industry with the [...]
Bing is rising in the ranks but will it convince marketers?
March 8, 2010 - 10:34 pm
Tags: advertisers, Bing, Google, marketers, Microsoft, PPC, search engine
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Earlier this month, Microsoft was launching an attack on Google saying its rival is anti-competitive. Today, Bing is launching an advertising assault on Google, but will all this child’s play convince marketers to come on board to this new, super-dooper decision engine?
Microsoft’s search engine may trail Google in searches, but when it comes to Fans [...]
Why marketers need to target women online
March 8, 2010 - 2:24 am
Tags: marketing, online, social networks, women
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It is international Women’s Day and what better day to talk about how to target this avid consumer online.
According to a Publicis Groupe survey, 88 per cent of the household disposable income is controlled by the lady of the house and advertisers are beginning to notice that the internet is becoming another place where [...]
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