The iPad is our silver bullet. Here’s why
At the end of January when the iPad was officially announced by Apple, techies, developers and Mac enthusiasts all over the world rejoiced. The journos (the ones that know about technology) cried a sigh of relief as the silver bullet for the publishing and media industry had been shot. Want proof?
But there are still those that remain skeptical as to what exactly the iPad will deliver, let alone how it will save the media (and revolutionise marketing…remember?)
Well I’ve found proof.
VIVmag, an all-digital magazine from the US that offers insight, advice and authentic stories to “inspire and motivate women”, has created its next edition of the magazine with the iPad in mind.
The issue is more interactive, entertaining and engaging than not just any other magazine on the market, but any digital magazine on the market.
There’s a sort of demo/behind-the-scenes look at the forthcoming issue below.
The iPad isn’t only reinventing what we formerly knew as the print media though. It’s taking digital to the next level.
The iPad will take full advantage of everything we can now do within the digital medium such as videos, moving images, interactivity including live surveys and games, music, sound effect…the list is absolutely endless.
This tablet computer is single handedly changing the way journalists approach their stories and the way that editors display it. It is employing creativity and making it a necessity, not a luxury.
So, it’s not surprising that big brands are getting on board, quickly (we can’t wait to see what the big mastheads come up with).
I’m also interested to see what the advertising is going to be like on these publications when the iPad arrives given that the media industry has poured some much into already.
They have a real chance here to step up to the plate and do something truly different, creative and game-changing. However, the first problem to overcome is to make sure that the ads don’t trump the content and that they aren’t distracting.
While exciting times lay ahead, like anything via the internet, it will also be a time of trial and error.
