Posts tagged MySpace
Businesses own their audience through social networks, not traditional paid ads
Apr 20th
Business marketing teams are switching from paid ads to social networking advertising in 2010 to gain more control because… well, they can.
Marketers shelled out more than $1.2 billion on social networking advertising last year, and that figure will only rise – to $1.3 billion this year – as advertisers aim to leverage their existing social media infrastructure in 2010, according to a new report from eMarketer.
In its social media outlook, the research firm found that advertisers plan to devote their social media resources this year on maintaining their social networks rather than growing them through paid ads. Many marketers made the investments last year in creating fan pages on Facebook, running ads on MySpace and developing the overall strategy for social media, said Debra Williamson, the eMarketer senior analyst who wrote the report. Now, they’ll look to nurture those audiences.
This shift points to a broader philosophical change, as marketers create their own audiences, rather than rent them. Brands want to invest money in building out audiences rather than just renting through TV, radio and magazines (the old way.) Example … Pepsi pulled out of the Super Bowl after 23 years to develop its own audience through its Pepsi Refresh Project online.
Marketers are looking for better ways to quantify and measure social messaging that surrounds their brands is a summary of what Williamson said. “Whenever you do a paid online campaign, you guess or estimate how many impressions you are going to get, and now they are trying to figure out how much earned media they’ll get,” she said. Read the rest of this entry »
Can MySpace really pull off a re-launch?
Apr 9th
News Corp is attempting to re-launch its ailing social network MySpace. After a management shake-up and brand rethink, can it be done?
A re-launch is about to happen which MySpace execs hope will claw back some of the ground the site has lost to Facebook in the last two years, according to the Sydney Morning Herald.
MySpace co-president Mike Jones said: “I know that when that relaunch comes I’ve got a great product, I’ve got a global audience that at one point used MySpace… I think I can make the old new again for them.”
There is one clear fact that is on the side of News Corp – eight in ten Brits use and are a member of one or more social networks. In the US, the percentage of Americans age 12 and older who have a profile on one or more social networking sites has reached almost half (48%) of the population in 2010. And in Asia-Pacific, social networking penetration has reach 90%.
However, when it comes to social networks, Facebook is king with more than 400 million users worldwide. MySpace memberships sit at around 200 million – but the site has been going much longer.
The social media space is somewhat dominated by Facebook. It has almost forced FreindsReunited out of the market and this week we heard that Bebo is to shut down due to declining numbers.
MySpace is up against a fierce competitor. But then again, it has one of the most powerful media moguls on its side – Rupert Murdoch.
Earlier this year I saw the Adam Sandler film Funny People. MySpace also starred and I thought to myself, ‘How did MySpace score that gig?’ Easy, Murdoch owns 2oth Century Fox, the film studio which produced it. Read the rest of this entry »
Saturated by Facebook – from politics to getting fired
Mar 23rd
Our politicians are reaching out via Facebook and people are now even being fired over the medium as some 940 million around the world log on at least twice a day.
As the site becomes more popular than Google, many are using social media’s darling, Facebook, as their main information portal.
There are currently 940 million social media users in the world, according to a new study from InSites Consulting. Of that, 28,280,000 Brits (77% of the online population) use social media websites.
And now the politicians want in on the action
The 2010 UK general election arrived on Facebook today to tap into the mass market of social media. It has launched Democracy UK, a fan page established for UK users to engage with the hot political topics in the build up to the election.
It worked for President Obama so why not for our UK pollies?
Everything marketers need to know about the social media landscape
Mar 12th
Are you tired of wondering what this ‘social media’ thing is all about?
Do you want to know how it can help you?
Well wonder no more! Created for CMO.com by client 97th Floor, a new chart promises to guide you through the choppy and unsure waters of social networks and how to create social media strategy!
Yes that is reading like an infomercial on purpose – because frankly, there’s no excuse any more to avoid using social media.
The Facebook founder, Mark Zuckerberg, won Cannes’ Media Person of the Year this week, Twitter launched an ad platform and MySpace announced a major site overhaul. So there’s never been a better time to understand social media and how it can work for you (and your client).
The CMO’s guide to the social landscape, takes all the major social media sites in the US and analyzes their capabilities in four sectors: customer communication, brand exposure, driving traffic to your site, and SEOs.
For the full social media ‘cheat sheet’ click here
Reputation, reputation, reputation is key to online success
Dec 1st
When it comes to doing business online, you can mess with your location as much as you like – but don’t risk your reputation.
If you build a good reputation on the web, people will link to you. If people link to you, other people will follow those links, and you will build up your traffic and your business. And the more good quality and relevant links you have, the higher you will rise up the search engine listings. More and better links means better rankings on Google, too.
Whether buying a house or opening a shop, there’s an old saying that the most important factors are location, location and location. But how does this work out on the internet?
Your web server can be physically located in a data centre almost anywhere in the world. Potentially, you can run an online business as effectively from a beach in Majorca as you could on Oxford Street.
One of our customers a few years ago even succeeded in managing his store while halfway up Mount Everest!
So when it comes to doing business online, you can mess with the location as much as you like. But the one thing you don’t want to mess with is your reputation.
If by action or inaction you manage to damage your reputation, the world can hear about it very quickly; via Facebook, MySpace, Digg, del.icio.us, Twitter. There is an endless list of media by which disgruntled customers can spread their complaints about your business. Do you monitor them? Would you know?
On the internet it’s not location, location, location; it’s reputation, reputation, reputation that counts.
That means selling a quality product at a fair price, and looking after your customers. It also means watching what’s being said about you in social and interactive media, and taking every opportunity to intervene positively and turn disappointed customers around.
Will email be defunct in 10 years?
Nov 19th
The jury is out on the future of email, according to new research from TalkTalk, in collaboration with the University of Kent.
The research found that email could become obsolete in 10 years, replaced by instant messaging and social network sites.
These sites, such as Twitter, Facebook and MySapce, are seen as more fashionable and faster and easier to use, plus they can be accessed from anywhere with mobile phone technology.
Although 15 to 24-year-olds do use email, they use instant messaging and social networking sites more often, according to the research, and on the flip side, older generations are more reliant on email and don’t find it as easy to shift to using the latest communication technology.
OneNewsPage.com asked its users to respond to the following question:
‘Will email be defunct in 10 years?’
The respondents were evenly divided. Fifty per cent agreed it would be defunct, the other half disagreed.
The survey was conducted by OneNewsPage.com over two days. The question was displayed on www.onenewspage.com 57, 604 times, and 240 people answered the poll.
But despite the results, I have to say that I do not think that email will ever be ‘defunct’. How would businesses run without email? Haven’t the advent of smartphones proved how much we rely on email - always having it with us?
Email will never die. Dan Grabham from TechRadar magazine agrees. He told Sky News, “Email won’t completely die off - it’ll probably still be used for some important purposes such as sending crucial files to someone particular.
“But it’s clear that for quick, direct communication Twitter and other social systems are easier to use and can garner a far quicker response - not least because inboxes continue to fill up with unstoppable junk.”
Facebook and MySpace partner to take on Twitter - it’s war!
Oct 28th
Traditional social networking rivals Facebook and MySpace have said they are in talks about sharing content.
Facebook has reportedly said it’d be happy to feature content from MySpace now that the two are moving in different directions.
The Telegraph newspaper quoted Facebook’s chief operating officer Sheryl Sanderberg, “Facebook is focussing on building the best technology which helps people share content, while at MySpace they are focussing on more a content-led strategy.
“We would like to have their content, as we already do with many other sites, shared across our network because it is good for our users.”
MySpace boss Owen Van Natta – who left Facebook in April to lead News Corp’s social network - confirmed the talks by adding that Facebook is about “core communication” while MySpace is about “congregating around popular content”.
He said that Facebook was no to be a large part of MySpace’s future.
Seems odd to me, but Facebook has more than 300 million users now, while MySpace lags behind with 124 million so it’s not surprising the site is looking at ways of appealing to more people.
In the past 12 months Facebook has extended its dominance in every territory in Europe, but that doesn’t mean it’s terminal for MySpace. The battle certainly isn’t over yet and a combination of the two would be mutually beneficial because ultimately, it would attract more advertisers and give them greater opportunities to target a wider and more diverse audience.
The question now is, I mean about this Yahoo/Microsoft style partnership, is whether it’ll come up against regulatory approval. And what does it mean for Twitter – the current social media darling? It means a while new war.
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