Posts tagged recommendations
SPOTLIGHT ON SOCIAL MEDIA: Enabling brand advocates to share positive brand experiences
May 3rd
Many companies fear engaging with their customers via social media channels. However, Mike Amos, President and CEO of Empathica, argues that organisations have a golden opportunity to use social media to ensure messages of great service are spread far and wide and talks about his recommendation tool, GoRecommend.
There are many benefits to be gained by adopting a social media strategy. Social media permits a more direct and open relationship with customers, faster measurement of marketplace response, better co-ordinated marketing activities and improved customer service.
However, business use of social media is in its infancy and organisations will have to work hard to maximise their potential in this area.
The media landscape has changed dramatically in recent years. If we could travel back in time to 1970, the world would seem a very different place. Consumers had very little choice in terms of the products available to them and businesses who wanted to reach out to existing or potential customers were restricted to a few communication channels. Leap forward to 2010 and the fragmentation of media has forever changed the landscape, with social media at the heart of the most recent developments.
Today, businesses not only have the option of traditional advertising methods, but a wealth of other communication channels. In 2007, 50% of all media was digital and this is expected to rise to 66% by the end of 2010 and to an astonishing 80% by 2020, according to statistics from the World Association of Newspapers. Read the rest of this entry »
How to make money from Twitter using Amazon
Nov 5th
Amazon has this week sent an email to members of Amazon Associates letting them know about its new Twitter integration feature, which can earn users money!
Basically, when you’re logged into your Associate account, you’ll see a new ‘Share on Twitter’ button on your Site Stripe (a management toolbar along the top of the page). Clicking this button will prepare a tweet complete with a shortened URL to send out of all of your Twitter followers.
It’s interesting because as Amazon clearly notes at the end of its email, you will earn referral money for anyone that clicks on these links and buys a product.
As Twitter users do love to click on links, this feature could actually mean some real money for popular Twitter users with a massive following.
And it’s yet another way that companies — and now even Twitter’s users — are making money from the micro-blogging site, which Twitter won’t see a dime of (presumably, anyway).
A lot of blogs disclose when they’re supplying you with a referral link that they will make money from (though certainly not all of them). But on Twitter, that’s going to be hard for people to do even if they wanted to because of the 140 character limit.
Other social sites, like MySpace, for example, do not allow you to post affiliate links. Twitter, it would seem, has no problem with this. In fact, at least one employee tweeted that he was excited for the launch.
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