Posts tagged search
Binghoo and the future for Google as the competition heats up
Jul 15th
It’s now a year since Yahoo! and Microsoft agreed a deal that will see Yahoo! drop its own search technology and deliver results from Microsoft’s Bing instead. As soon as September we could see Bing results taking over in Yahoo!’s portal, but what will the change mean for the search market?
In much of the world Google is the dominant player, and all the others are losers. In the UK, and in most of Europe, almost 90% of all searches go through Google, according to Hitwise. The search giant’s massive advertising revenue means it can respond swiftly to almost any competitive threat in these areas.
In the US, Microsoft and Yahoo! will hold a combined 25% of the search market. By combining forces in their home territory they may be able to claw back market share and give Google a run for its money.
In the fast-growing mobile market, Google’s Android operating system is gaining ground on Apple, whereas Microsoft remains a niche player. Mobile search holds little hope for a Microsoft / Yahoo! renaissance, but Google faces a tough fight to attain any kind of dominance there.
Facebook, the fast-growing social networking site, has been touted as a potential successor to Google. The two perform very different functions, but both rely on advertising for their revenue, and both follow a similar pay-per-click model. Facebook is no competitor in search – yet. But it’s already eating into Google’s advertising revenue.
In short, Google’s share of the search market looks pretty impregnable in the short term, and it will remain the main target for marketers. In the longer term, it will have to be careful that fighting a war on multiple fronts does not deplete its resources and produce losses on all of them.
Bruce Townsend of ecommerce software specialist, Actinic.
Carlsberg reaps the rewards of England’s World Cup loss
Jul 1st
Drinks brands sponsoring World Cup teams continue to benefit most from increased online traffic, according to Experian Hitwise.
Peroni, sponsors of the Italian team and England sponsors, Carlsberg saw the greatest number of UK internet searches of all World Cup sponsors last week.
Searches for Peroni, increased by 50% between the week ending June 19th and the week ending June 26th, although the Italian team were on their way home from South Africa by June 24th.
Peroni’s Experian Hitwise World Cup Index score increased from 100 to 150 based upon the volume of searches for the brand.
What does mean for advertisers? Products that are easily accessible to consumers can often get the most from major event sponsorships. Why? Because they are also affordable. How many times has World Cup sponsor Hyanidi been in the ‘most searched’ for rankings…well, none. Why, a pint of Carlsberg may set you back £3. A Hyundai is more like between £8,000 and £17,000.
And alcohol can help the punters when highly stressed: the promise of a last-16 tie against Germany saw UK internet searches for Carlsberg increase by a third over the week.
Meanwhile, telecoms businesses T-Mobile and Vodafone (down from fourth place in last week’s index) completed the top five, but with a much lower increase in the volume of searches.
The top five performing brands in the Experian Hitwise World Cup Brands Index last week (w/e June 26th):
The results highlight the relative dominance of drinks brands in generating online buzz in the 2010 World Cup.
Budweiser topped the brand index last week with a 25% increase in online searches, while in the first week of the tournament, beer companies made up four of the top five performers.
Overall the best performing sector was food (comfort food like McDonald’s) and drink, with a 4.8% increase in searches, followed by technology and telecoms with a 2.8% increase.
Robin Goad, Research Director for Experian Hitwise, said, “Last week it was those brands sponsoring relative underdogs that did well in terms of online buzz – Westfield with Australia and Kia with Slovakia to name but two. This week, as the group stage of the tournament drew to a close, it was the so called big guns that started to draw more attention: those sponsoring Italy, England and Germany.
“The brands that will fare well for the remainder of the tournament will be those that can respond quickly to what’s happening, adapting campaigns and targeting people with eye-catching and engaging content that makes them stand out from the crowd.”
Google looks for the China alternatives…but comes up short
Jun 30th
Google is stirring up trouble in China, again. After Beijing voiced its objection to the way Google was diverting mainland internet users to a Hong Kong site, the company has now stopped the automatic redirect function and is asking China to renew its business licence in the country.
At present, users of Google in China are directed to Google.com.hk. This was the result of a lengthy battle between Google and China in January this year, a security scare being the catalyst for what turned out to be a debate over censorship.
But now Google is hoping China will agree to renew its licence as an Internet Content Provider - a precondition of keeping the China site open.
On its official blog, Google said that it has done its best to increase access to information while abiding by Chinese law.
Admitting that the task has “not been easy”, Google has now had several conversations with the Chinese government and says it maintains that it will not back down over censorship.
The Chinese government however, can now exercise the right not to renew the internet giant’s Internet Content Provider license (up for renewal on June 30), which could mean Google exiting China altogether.
And such threats should be taken seriously by Google. China is the most populous internet market in the world, which means advertising dollars times about 1.3 billion. Moreover, any other business that sets up in China has to abide by Chinese law so why not King Google?
Its decision to take on the government hasn’t exactly been looked on favourable either. In the first quarter of 2010, the company’s share of Chinese online search revenues slid from 35 to 30%, according to Analysys. People, especially the hardworking Chinese, don’t take too fondly to big greedy companies.
Google says that the prospect of leaving China is “dreaded by many of our Chinese users,” but adds that it has been looking at possible alternatives.
One such alternative could be that instead of automatically redirecting Google users, the site has started taking a small percentage of them to a landing page on Google.cn that links to Google.com.hk—where users can conduct web search or continue to use Google.cn services like music and text translate, which we can provide locally without filtering.
This approach ensures Google stays true to its commitment not to censor its results on Google.cn and gives users access to all of its services from one page.
Over the next few days Google will end the redirect entirely. The company has also re-submitted its ICP license renewal application based on the new approach.
The easiest thing for Google to do, and in order to remain in the lucrative Chinese market, would be for them to simply abide by Chinese law…unless that is, they have something to hide.
RESEARCH WATCH: 2m more Brits online
Jun 30th
There are 1.9 million more people using the internet than there were last year. But the real surprise is the demographics…
People over 50 years old are responsible for the majority of the increase in the numbers of Britons using the internet over the last year, says a new study from UKOM (The UK Online Measurement Company powered by Nielsen).
The size of the UK internet audience grew by 5% from 36.9 million people in May 2009 to 38.8 million people in May 2010. Of these 1.9 million new Britons using the Internet, 1.0 million (53%) were at least 50 years old.
Men over 50 were responsible for most of this growth, accounting for 722,000 (38%) new British internet users followed by women over 50 who accounted for 284,000 (15%) new users.
Following the 50+ age group, women aged 21-34 accounted for 272,000 (14%) new British internet users and ‘tweenage’ girls aged 12-20 who accounted for 231,000 (12%).
Alex Burmaster, from Nielsen, said, “The internet is getting older in more ways than one. Not only is the medium itself maturing but the audience is shifting towards older age groups. This growth is a reminder, if one was still needed, that it is very much a form of media utilised by all age groups.
“The fact that one in four Britons who use the Internet today are 50 to 64 years old proves it is no longer the sole preserve of the young and technical literati.”
The types of websites where people over 50 years old are most likely to be found are a varied mix of health, video, community, travel, fashion, genealogy, cooking and greeting cards.
People aged 50 or over account for 31% of people online (see Chart 1). Health website RealAge has the highest concentration of people this age amongst its visitors - 89 percent are aged 50 or over. RealAge is followed by video site Flixxy (80%) and community site Saga – of which 78% of the audience is at least 50 years old (see chart 2).
Burmaster added, “This age group have a wide appetite when it comes to the types of sites they are using to supplement the interests and needs they have in the daily lives. Consequently, a number of brands across a range of industries, particularly travel, are showing the rest what a valuable medium online is when it comes to reaching a desired audience who haven’t grown up with the Internet.”
Apple, Google, Microsoft and the battle of the browsers
Jun 29th
There seems to be an all out war going on between the internet browsers at the moment. Internet users have a choice between Internet Explorer, Google’s Chrome, Safari and Firefox – and they’re just the big guys. But which is best for you, your computer and your browsing habits?
Here’s a cute video on what an internet browser actually is:
Each and every one of the browsers mentioned is on the marketing trail. They all promise to deliver the best browsing experience, the best visual elements of browsing, faster searches, etc, etc. But here’s the real breakdown:
Google Chrome
Google has just released Chrome 5.0.375.86 to the Stable channel on Linux, Mac, and Windows, with a fix for a number of security issues. More importantly, the integrated Flash Player has now been enabled by default. Built-in Flash was previously only available in the developer and beta releases of the speedy WebKit-based browser, and the release to the Stable channel means the integrated plug-in is now available in its mainstream version.
Not only is Google giving Adobe’s Flash technology another vote of confidence (Flash Player 10.1 for Mobile will be rolled out on Android 2.2 phones first), but the integration also means any updates to Flash Player will be delivered directly via Google Chrome’s updating system, ultimately minimizing security risks that tend to surface when one uses outdated software and components.
Chrome is light weight, colorful, has an easy browse facility, contains its own task manager and a great bookmark facility.
The main advantage of this browser is default searching facility. If you type text in the link bar, the browser automatically shows corresponding search results. If you type website address in the link bar if it is available, the browser will find the site and display it. Otherwise it will search related information.
Chrome also interoperates Java Script super fast and of course, is compatible with all other Google products including Google Docs.
Disadvantages are that as Chrome was developed in 2008, it is available with beta versions as usual. But at the end of the day, Chrome is under a brand name that most internet users have come to love and trust: Google.
Another disadvantage of Google chrome is its history search box will fetch all types of data - even text from HTTPS-protected financial sites.
Internet Explorer
Many internet users have grown up with Internet Explorer (IE). It is the simple, pre-installed easy to use web browser that has never really posed any real problems for internet surfers. However, in an era where everyone is clamoring for a slice of the internet/tech brand pie, IE has become too boring for some internet users.
IE is actually a very typical Microsoft brand. Microsoft was or is the dawn of the internet. When I think of computers I think of Microsoft, but the brand can’t rest on those sorts of laurels when someone like Google is out there waving the ‘cool’ flag.
IE has recently release version 8 of its browser, which is selling itself on the grounds that it helps protect users from evolving online threats. The new SmartScreen filter and other built-in security features help users stay safe by protecting against deceptive and malicious websites which can compromise your data, privacy, and identity.
The Microsoft browser also comes with parental controls, so safety is a big selling point of this browser. Its usability should also win over families that have one main desktop computer. However, my main issue with IE is that it tends to be quiet slow, perhaps it’s too busy with all those security checks.
Firefox
I downloaded Firefox 3.6 this morning, and I must admit, I really love it. I’m not being bias though, on my MAC desktop computer at home I have Safari. I use Firefox on my laptop and at work I switch between Firefox and IE. I tried Chrome once and to be honest, it kept asking me to update it so I became annoyed and uninstalled it – to give Google credit though, this was Chrome beta. But back to Firefox…
This morning I downloaded the new version and it asked me to pick a theme, a persona. So now the top of my browser has a nice green design with the Firefox logo. It looks cool, and I can change it. At the moment I can have FIFA logos, Harry Potter themes, Snoopy cartoons or a nice picture of a sunset. I love that sort of personalization…and wasn’t it just last week that Facebook CEO Mark Zuckerberg said that the web was moving towards personalisation?
On the technical side, I’ve always found Firefox extreme quick. I also love the brand, it’s not too flashy and overdone and so ‘in your face’. It’s very subtle which is less intrusive, it’s a browser after all, it doesn’t have to therefore penetrate every aspect of your internet life (as Google often does).
Firefox calls itself a “global community”. It’s a public benefit organization “dedicated not to making money but to improving the way people everywhere experience the internet”.
The browser is also an open source software project whose code has been used as a platform for some of the internet’s most innovative projects.
Firefox is super fast and it’s the ideal browser for watching TV online. What is also brilliant about Firefox is that if your computer crashes or your internet restarts, Firefox can restore your browsing sessions. It also is able to remember your tabs so if you cross out of Firefox, it’ll ask you if you want it to remember those tabs for the next time you launch the browser.
The browser also allows you to store your favourites as tabs on the actually browser interface, as does IE, for easy access.
So what are the disadvantages? Firefox’s tendency to crash with Flash downloads.
Safari
Apple’s Safari browser was mad especially for MAC OS. Safari is a graphical web browser Safari is also the native browser for the iOS. A version of Safari for the Microsoft Windows operating system supports Windows XP, Windows Vista, and Windows 7. The latest stable release of the browser is 5.0. Apple and Google are neck and neck with their browsers, however Safari’s disadvantages are that it is compatible with all MAC programs, leading users to think it is only really worthwhile on MACs.
But some cool features include bookmarking links to particular pages as “Web Clip” icons on the Home screen, opening specially-designed pages in full-screen mode, pressing on an image for 3 seconds to save it to the photo album and it supports HTML5 new input types…not Flash though, a sore point with Apple.
Somewhat sneakily, Apple uses software updates to make it easy and convenient for both Mac and Windows users to get the latest Safari updates, which kind of makes Safari the default regardless of users preferences and borders on malware distribution practices.
So there you have it, which browser do you prefer?
Google moves to Hong Kong. Is it a sure fire solution though?
Mar 23rd
Google has moved its China internet search engine offshore to Hong Kong, but how long will the ‘quick fix’ last?
The search engine will now provide uncensored search results while still maintaining some business operations in the country with traffic to the mainland google.cn site being redirected to google.com.hk.
But, the Chinese government will still be able to block access to the services, which include Google search, news and images. How long can this solution last?
Google is intending to continue research and development work in China and maintain a sales presence there. However, the size of the sales force will be dependent on how many Chinese users will actually have access to google.com.hk.
Hong Kong – a former British colony – is a special administrative region of China and enjoys more freedom, such as uncensored internet, but China is still able to monitor it carefully.
On Google’s official blog, David Drummond, SVP, Corporate Development and Chief Legal Officer, said: “Today we stopped censoring our search services. We are offering uncensored search in simplified Chinese, specifically designed for users in mainland China and delivered via our servers in Hong Kong.”
SEO - beyond the page
Mar 11th
Bruce Townsend, ecommerce software supplier, Actinic
As a search engine optimisation specialist, people often ask if I can guarantee to get their web pages into top three positions on Google. The answer of course is, ‘no’ – at least, not for useful phrases that lots of people are actually searching for. Anyone who gives such a guarantee is either focussing on the wrong phrases, or using questionable techniques that could backfire in a big way.
For any given phrase there are plainly only three top three places, and probably hundreds or even thousands of web pages competing for them. Moreover, with Google’s heavy emphasis on inbound links, rankings take time to build.
That doesn’t mean that top rankings are no longer achievable. But it’s not a short-term ambition, and it cannot be guaranteed.
Fortunately, it’s no longer just your web pages that can get you into search.
All the main search engine listings now incorporate results from a variety of sources, not just web pages. They include images, video and news; links from blogs and social bookmarking networking sites like del.icio.us, Facebook and Twitter; and in the case of Google, product listings and results from Google Maps.
So as well as optimising your web pages, try some of the following:
· Upload video about your products to YouTube, optimising the title
· Save useful bookmarks, including some of your site pages, to del.icio.us
· Join Facebook and Twitter
· Build up networks of friends and followers on all of the above
· Optimise image filenames and Alt attributes
· Submit your products to Google Products
· Get listed on Google Maps
· Publish news to online PR sites
And if you do those things and constantly link back to your own web site, guess what? You will gain traffic from many more sources – and your page rankings will improve as well.
Did Yahoo shape the internet?
Mar 3rd
Yahoo! is celebrating its 15th birthday this week and it seems to be prompting a lot of talk about the internet, how it all got started and where it’s going. Did Yahoo start the internet?
Technology has fundamentally changed the way that marketers approach advertising. With the internet creating a new medium – digital – the marketing industry has changed forever, to which Yahoo was at the forefront.
Fifteen years ago, when Jerry Yang and David Filo had a lot of spare time on their hands, they decided that this internet thing was going to be a big deal and wanted to make it easier for people to navigate around.
When I think back to 15 years ago, I remember wondering what I’d ever need to know about the internet for. It was complicated and all scientific back then. Plus, the ‘www’ in my eyes stood for the ‘world wide wait’, I was impatient and would rather look up an encyclopedia than sit in front of an old IBM monitor listening to that terrible dial-up sound. My how things have changed.
Now there are 234 million websites, 200 billion spam emails per day, 126 million blogs and 27.3 million tweets per day. Yahoo alone has 600 million users, so I think a Happy Birthday is in order as just 15 years ago, there were only 18,000 web sites and fewer than 10 million people globally on the internet.
There are estimated to be 1.6 billion people on the internet today—about 25% of the world’s population.
In a blog posting, Yang and Filo wrote: “We’ve had the unique opportunity to help create an industry and shape the online world…always trying to invent the future. Of course, we didn’t set out to start one of the world’s largest internet companies or be leading a movement that has changed the world.”
It is worth remembering that Yahoo was the first major search engine to enjoy success in the early days of the internet – it was around before Google, yet we never said ‘I Yahooed it’. It was also one of the only internet companies to survive the dot.com bust, which consequently sent its shares soaring.
But by the very nature of the internet, the online world evolved which meant competition and when you come in at the top, there is only one place to go.
The huge lesson Yahoo has learnt in 15 years? Yang and Filo say: “Change and growth on the internet happen at warp speed—especially if you’re filling a need. With the proliferation of websites and with hundreds of thousands of people accessing our guide, it was simply impossible for us to continue doing this on our own.”
Yes, the lesson was to accept competition, and a few years later, defeat. But never fear, Yahoo will be around for a while yet. It has teamed up with Microsoft to make sure of that and had made headlines this week after signing a deal with Twitter.
Yang and Filo conclude: “The internet still has enormous and untapped potential. There are billions of more people we need to drive online, and then provide them with relevant content and opportunities that they’ve never dreamed about before.”
Digital Britain minister Stephen Timms agrees and has set the government a target of getting 7.5 million more people online by 2014 with up to £12m allocated to spend on digital social inclusion.
More info on how the internet has changed our lives from an interview with Yahoo.
Microsoft vs Google in a case of the pot calling the kettle black
Mar 1st
Microsoft would obviously be among the first to say that leading firms should not be punished for their success, according to vice president and deputy general counsel of Microsoft Dave Heiner. So why is Microsoft verbally bashing Google out there in the media over antitrust and competition concerns?
It is a case of the pot calling the kettle black – and I will now share a Simpson episode to tell you why.
In season nine of the Simpsons (screened in 1998), an episode called ‘Das Bas’ saw Homer attracts the attention of Bill Gates when he starts his own internet company – Compu-Global-Hyper-Mega-Net.
Here is some of the script that should illustrate Microsoft’s blatantly childish jealousy issues and the way the company is currently doing business:
GATES: Your internet ad was brought to my attention, but I can’t figure out what, if anything, CompuGlobalHyperMegaNet does, so rather than risk competing with you, I’ve decided simply to buy you out.
HOMER: I reluctantly accept your proposal!
GATES: Well everyone always does. Buy ‘em out, boys!
(Bill Gates companions begin to trash the “office”.)
HOMER: Hey, what the hell’s going on!
GATES: Oh, I didn’t get rich by writing a lot of checks!
Gates isn’t buying Homer’s company, he’s ‘trashing’ it – much the way, one could argue, that he is verbally trashing Google currently in the press.
Government competition agencies are increasingly focused on Google’s growing power in search and online advertising, according to Microsoft.
But don’t forget, government competition agencies have spent the past seven months investigating a deal between Yahoo and Microsoft that is thought to be ‘antitrust’ and ‘anticompetitive’ too.
Google is dominant in certain markets, including search advertising. Last year the DOJ told a federal court that Google’s book search plan is anticompetitive in several respects. (One big problem is that Google would help itself to essentially exclusive rights to tens of millions of books—effectively locking out everyone else.)
Last week, the European Commission said it was investigating various aspects of Google’s conduct, including claims of retaliation, exclusivity and manipulation of search results to disadvantage rivals. Google was reported by Ciao, a subsidiary of Microsoft.
On Microsoft’s blog today, it said, “Google’s public response to this growing regulatory concern has been to point elsewhere—at Microsoft.”
It says that Google is telling reporters that antitrust concerns about search are not real because some of the complaints come from one of its last remaining search competitors.
It’s worth asking whether Google’s response really addresses the concerns that have been raised. I’ve asked Google and I waiting to hear back…but will the search giant even dignify such allegations and join this childish fight?
When the Yahoo and Microsoft partnership was approved last month, many were singing the praises of the pair. Others, myself included, said that while it is good for competition, the pair have quite the task ahead of them if they are going to get consumers and advertisers to migrate away from Google (a brand they have stuck by for over ten years). How will they do it? I pondered.
Bashing, it seems. But Microsoft maintains that it is not alone in trying this business tactic:
Heiner says: “Complaints in competition law cases usually come from competitors. (I’ve seen plenty of competitor complaints. Novell, when current Google CEO Eric Schmidt was at the helm, was never hesitant about complaining to regulators about Microsoft. Google hasn’t been shy about raising antitrust concerns about Microsoft in the last few years, either.)
“This is the way that competition law agencies function: They look to competitors in the first instance to understand how particular markets operate, the practices of dominant firms and the competitive significance of those practices.
“Of course, as we have always said, it is vitally important that competition law authorities also listen to and assess the views of customers, business partners and everyone else affected by a dominant player’s business practices. Ultimately what’s important is not who is complaining, but whether or not the challenged practices are anticompetitive.”
Is Google anticompetitive? Or just too big to touch?
Publishers, advertisers, advertising agencies and others want to see real competition in search and online advertising, says Microsoft.
But if that is provided, what guarantees that people will switch?
Can Microsoft and Yahoo knock Google off its throne?
Feb 19th
Steve Ballmer has described the approved partnership between Microsoft and Yahoo as a “milestone”, while Carol Bartz claims it to be a “breakthrough”. But why is this ‘alliance’ so significant?
The decision has been resting on the shoulders of the US Department of Justice and the European Commission for the past seven months. Japan, Korea and Taiwan are still yet to approve what will surely be a threat to Google’s ten year reign over the search market.
Google, which has a 85.78% share of the global search market, has sat on its throne quite comfortably this past decade as every competitor that has entered the market has still failed to even make a dent in Google’s audience. However, with a combined market share of almost 10%, Yahoo and Bing are proving serious in their bid for leadership of the search world.
Both CEO’s Bartz and Ballmer suggest the ‘alliance’ is a bid to boost innovation. More simply, it’s about creating more competition and boosting revenues.
The global search market is estimated to be worth around $33 billion. In the US alone it is said to be $4 billion and in the UK, marketers spent £1.75 billion in 2009 alone.
Yahoo is hoping to see some of that spend on its bottom line next year – it will be taking 88% of all search revenue generated from its partnership with Microsoft.
The question on everyone lips now is just how long will it take the pair to increase their share.
The deal will not be implemented straight away. In fact, it will take almost until the end of this year to know whether or not the alliance has been a success.
One thing we can be sure of though, is that it will certainly force Google to rethink its strategy (namely its Adwords platform which has in the past gathered criticism) and also keep it on its toes to innovate and offer bespoke offerings (not like Buzz!).
Poor Google. If you come in at the top there is only one place to go.
But Warren Cowan, CEO of Greenlight, writing for UTalkMarketing.com, is not convinced that Google’s grip on the search market will be strained.
He says that the idea that a Yahoo/Bing merger will create a search player with close to 30% market share (as quoted in AdAge) might be accurate for the US, but not in the UK – or western Europe for that matter.
Google is simply too big. But then again, isn’t what they said about all those banks that went bust (too big to fail)?
The big challenge now, however, is tempting away loyal Google users who have, for the past ten years, used little else when it comes to search.
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