Archive for April 30, 2010
Why Apple is winning the smartphone war while Nokia plays catch-up
Apr 30th
Smartphone owners of handset brands including Apple, BlackBerry and HTC are more likely to stick with the same brand when purchasing a new handset, according to new research from YouGov, but why are these devices so special?
Apple owners have the highest level of loyalty with 81% of users expected to buy the brand again. In contrast, LG, a traditional handset brand, comes bottom of the pile with only 10% of users saying that they would buy the brand again.
Remember back in the 90s, and even at the start of the millennium, when you swore you’d never use anything other than a Nokia because of its simplicity and easy usability? Now Nokia is being dubbed out of date.
Traditional mobile phone brands, such as Nokia, Sony Ericsson, Samsung and LG, do not fair well when it comes to loyalty and according to YouGov, and need to update their features in order to stay in the mobile handset game.
Russell Feldman, research manager in YouGov’s Technology and Telecoms team, says that the traditional phone brands have a battle on two fronts. “Firstly, the number of smartphone owners is growing at a very fast rate and the transitional gold rush to this new technology means traditional handset brands face tough competition from new and exciting brands. Read the rest of this entry »
MARKETING NEWS BITES: Google’s new search ads, Apple’s pricing and Avatar becomes the most pirated DVD..ever
Apr 30th
A round up of new from around the web:
Google is experimenting with a search results box that inserts major brands atop regular search results for product-related queries. They’re not ads, and they’re not regular search results. Companies are listed in search results for queries, all of which are well-known brands like Canon, HP, Ford, and Verizon. CNET
Apple is aiming to charge close to $1 million for ads on its mobile devices this year and perhaps even more to be among the first, ad executives say. Apple is hitting the road to showcase its new mobile-device advertising capability, dubbed iAd, and has indicated it could charge as much as $10 million to be part of a handful of marketers at the launch. AllThingsD
Google has weighed in to the ongoing debate about the Federal Communications Commission’s powers to make and enforce net neutrality laws. It says “minimal oversight over broadband networks is essential.” TECH.BLORGE
There’s no doubting that Avatar has been a phenomenal success on Blu-ray, breaking every record in its path, but this success has meant it has earned itself the dubious title of ‘the most pirated Blu-ray film ever’. According to TorrentFreak, since Avatar’s release BitTorrent sites have been awash with torrents for Avatar, with the film clocking 200,000 downloads in the first four days. Tech Radar
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