Bruce Townsend

By Bruce Townsend, SEO specialist at ecommerce supplier, Actinic In the growing move towards more mobile computing, there is one of big winner, unsung hero and future game changer,  the Cambridge-based computer chip specialist, ARM. ARM started life as a spin-off from Acorn Computers, producer of the legendary but long defunct BBC Micro. Today, chip [...]

By Bruce Townsend of ecommerce software specialist, Actinic The internet has come a long way since the earliest sites offering one-way content delivery. Nowadays the successful online marketer will generally provide some means for visitors to interact with their web site, whether by posting reviews, linking to their social network account, or something more creative. [...]

By Bruce Townsend, SEO specialist at ecommerce supplier, Actinic The technology gossip in the first week of 2011 was all about two new ground-breaking products. First up Microsoft, in a break with their long-standing reliance on Intel, announced a version of Windows that will run on ARM processors, which power most of the world’s smartphones. [...]

By Bruce Townsend, SEO specialist at ecommerce supplier, Actinic Over the last year or so I’ve noticed an increasing fashion for adopting multiple keyword-enhanced domains, such as ‘small-green-widgets.com’, ‘large-green-widgets.com’, ‘large-blue-widgets.com’ etc, in order to gain advantage in Google’s rankings. Several clients have noticed competitors apparently achieving good results with this method, and have asked me [...]

Data is the life-blood of marketing. It’s how we assess the success or failure of different campaigns. It enables us to make scientific judgments about where to invest. In the online sphere, it can even tell us which half of our advertising budget is being wasted! But how safe is yours? Digital data is vulnerable [...]

By Bruce Townsend of ecommerce software specialist, Actinic The big tech story of the month so far has been the new alliance between Nokia and Microsoft, which will see the world’s biggest mobile phone supplier drop its own proprietary operating system, Symbian, and adopt Windows as its operating system of choice. The full implications of [...]