Bruce Townsend

Bruce Townsend has managed Actinic's SEO since 2003, and lifted the company's web site into the top 3 in Google for 80% of the most popular relevant phrases - the only commercial site to achieve such rankings in the area of ecommerce. He wrote and co-presented Actinic's 'Search Engines and Online Marketing' course, which was attended by over 200 delegates. He also writes regularly on marketing and SEO issues for the small business press. www.actinic.co.uk

Homepage: http://www.actinic.co.uk/


Posts by Bruce Townsend

The Google alternatives

June 14, 2010 - 6:32 am

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This month, Google announced with a fanfare its new indexing system, Caffeine. In addition to the new moniker, suggesting an effect similar to the coffee scene in Alvin and the Chipmunks, came the information that “Caffeine takes up nearly 100 million gigabytes of storage in one database…”. If you are an online business, that’s an [...]

Let’s Flock together

May 12, 2010 - 10:50 pm

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By Bruce Townsend, Actinic Keeping track of social networking activity is a growing challenge for today’s online marketer.  There are some great tools for managing particular sites – like Tweetdeck for managing your Twitter accounts. But for day-to-day use across the most important sites, I’ve found nothing better than Flock. Described as ‘The Social Web [...]

The Blues Have It: Tory v Labour approaches to online marketing

April 12, 2010 - 9:46 pm

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Bruce Townsend, ecommerce software supplier, Actinic With the election upon us, and bearing in mind the reputed influence of the internet in the US presidential campaign, I thought it would be interesting to see how the two key rivals for Number 10 are performing so far in their online marketing. Starting with Google – as [...]

SEO – beyond the page

March 11, 2010 - 3:06 am

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Bruce Townsend, ecommerce software supplier, Actinic As a search engine optimisation specialist, people often ask if I can guarantee to get their web pages into top three positions on Google. The answer of course is, ‘no’ – at least, not for useful phrases that lots of people are actually searching for. Anyone who gives such [...]

When technology reaches its limit

January 15, 2010 - 1:49 am

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From Bruce Townsend, Actinic I’m suffering from Facebook Fatigue and Twitter Block. I don’t know what to say any more. I need inspiration, and guess what? Technology isn’t providing it – quite the reverse. There seems to be something horribly soporific about my laptop screen, and the longer I sit in front of it, the duller [...]

Recession-busting efficiency for your marketing

December 21, 2009 - 3:24 am

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When time and money are in short supply, efficiency is the name of the game, and nothing has done more to increase marketing efficiency than the internet. These are the top 3 technologies that I have found most effective in getting more bangs out of the marketing budget – and why. 1)     Web Analytics With [...]

Reputation, reputation, reputation is key to online success

December 1, 2009 - 1:00 am

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  When it comes to doing business online, you can mess with your location as much as you like – but don’t risk your reputation. If you build a good reputation on the web, people will link to you. If people link to you, other people will follow those links, and you will build up [...]

Business networking strikes back

November 19, 2009 - 7:44 pm

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Bruce Townsend, online marketing expert at ecommerce & EPOS supplier, Actinic (www.actinic.co.uk) Only a few years ago, networking was the thing that greased the wheels of business. It wasn’t what you knew, but who you knew, that built the reputation of your company. Whether at exhibitions and events, or in the local Chambers of Commerce, [...]

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