clarkturner

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Posts by clarkturner

Marketing to Mobile Users — Factors to take into account

January 24, 2011 - 10:06 am

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By Bruce Townsend, SEO specialist at ecommerce supplier, Actinic The technology gossip in the first week of 2011 was all about two new ground-breaking products. First up Microsoft, in a break with their long-standing reliance on Intel, announced a version of Windows that will run on ARM processors, which power most of the world’s smartphones. [...]

Will Facebook’s Deals revolutionise retail advertising?

November 5, 2010 - 8:23 am

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The new mobile features announced yesterday by Facebook are geared towards revolutionising the way brands advertise products and the way consumers shop for them. Its new ‘Deals’ feature has already signed up a host of  high street names to trial the service and show other brands how they might benefit from it in the future. [...]

How do you drive an online audience to a TV show offline?

September 8, 2010 - 3:11 pm

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How do you increase an audiences’ desire to watch particular TV shows? A a marketing technology company that segments and translates publisher data to simplify audience recognition for buyers and sellers claims it has the answer. By analysing data obtained from its many quality publishers, particularly information on their readers’ social actions – comments and [...]

Why ask the Doctor, when you can just ask your phone?

August 18, 2010 - 6:55 am

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Got the sniffles? Feeling under the weather? Never fear, there’s a new Doctor in the house. With more smartphones in use, it’s hardly surprising that people are turning to mobile applications for actionable health-related information. Seventy eight per cent of Stateside consumers have expressed an interest in using their their phones to diagnose and find [...]

FIFA World Cup and the big web switch off

June 23, 2010 - 12:47 pm

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We are officially a nation of work shy football fanatic! New findings reveal that traffic figures for English websites are dropping by up to 20 percent during the countries fixtures in the FIFA World Cup tournament. AOL Advertising’s ADTECH analysed the delivery performance of its adservers on selected English websites during the first two games. [...]

Your chance to shape the future of the entertainment industry

June 2, 2010 - 3:48 pm

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Fancy the idea of your thoughts and opinions being taken seriously by an entertainment giant and shaping the future of the business? Oh, and getting paid for it too? We are looking for people to take part in a project for a global entertainment market leader that will do just that. We’ll be asking you [...]

Is there a smartphone iPad gap? Dell thinks so.

May 25, 2010 - 2:14 pm

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Smartphone too small? iPad too big? Well, what about a device that’s just right for Goldilocks and the tech fans? Dell thinks it has found a gap in the market and intends to plug it with the Dell Streak and its 5-inch touch screen. It’s a direct challenge to the iPad with its positioning, specifically [...]

YouTube now clocking up more than 2 billion views a day

May 17, 2010 - 8:58 am

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How time flies. It seems hard to believe that just five years ago this month YouTube launched the beta version of its site to the world. The mission was simple: give anyone a place to easily upload their videos and share them with the world. Whether you were an aspiring filmmaker, a politician, a proud [...]

Museum looking after the past, but looking to the future with app

May 11, 2010 - 2:10 pm

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Museums are generally more known for looking to the past than the future so the launch of a new app from the Museum of London has caught our eye. Apps for museums in themselves are nothing new. The  British Museum has a guide and audio app available for download. Not only that. It was shortlisted [...]

Protect and survive? Now it’s text and survive.

April 21, 2010 - 3:09 pm

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The phrase ‘Protect and Survive’ that fronted the public information series on civil defence produced by the British government during the late 1970s and early 1980s is being given a new spin. Mobile developments now mean the rallying call is ‘Text and Survive’ on the back of a new MobileAlert system being introduced in Israel. [...]