clarkturner
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Posts by clarkturner
Google makes its first acquisition in the UK
April 12, 2010 - 1:31 pm
Tags: Android, apps, Bing, Google, Google Search, google search social media, visualsearch, Yahoo
Posted in RSS Feed | 1 comment
Google has made its first acquisition in the UK, and it’s not the kind of heavy -hitter you might expect the giant to snap up. Visual search company, Plink, is just a two-man start-up, based out of Oxford. It’s founders Mark Cummins and James Philbin are now both joining Google to work on Google Goggles. [...]
Absolut caught out by ‘I’m Here’ online film fans
April 9, 2010 - 2:10 pm
Tags: absolut, absolutvodka, brands, Facebook, film, internet, media, online, social networks, video, viral
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Vodka company Absolut had an idea. That brainwave may have come in the sauna (with the company being Swedish). Or perhaps during a roll in the snow. But it was a very good idea. The idea was to work with acclaimed film director, Spike Jonze, and the result was a 30-minute robot love story film [...]
Goodbye to the Facebook “fan.” Hello to the “like.”
April 1, 2010 - 9:42 am
Tags: advertising, brands, Facebook, mobile marketing, online, social media, social networks
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Facebook is replacing its “fan” buttons with “like” buttons on ads that direct users to big brands’ “fan pages” in a bid to further monetise the social networking site. That’s according to new internal information acquired by All Things Digital. Brand ‘fan pages’ are nothing new, of course but the problem for Facebook is they [...]
Race is on for publishers large and small to get mobile
March 23, 2010 - 2:14 pm
Tags: iPad, iPhone, media, mobile internet, mobile marketing, mobile web, online, smartphone, smartphones, technology
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Think publishing. Think revenue generation. Think multi-platform. Or your future might look pretty bleak. Going mobile is nothing new to publishers. After all, how many years has WAP been around, never mind the smart phone. But the planned launch of the iPad and it’s potential to revolutionise media and publishing is encouraging on those publishers [...]
Can’t afford a TAG Heuer watch? Try it on online in real time.
March 17, 2010 - 2:24 pm
Tags: augmented, augmented reality, luxury goods, marketing, mobile internet, online, retail, retailers, tag heuer
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Got a spare grand in the bank? Thought not. But you still fancy some stylish wrist action? TAG Heuer is providing the answer by jumping on the augmented reality bandwagon. A new pioneering app on its website, live “from the end of the month” will allow poverty-stricken consumers to try on a selection of virtual [...]
The alternative to charging for content – and still make money
March 10, 2010 - 2:11 pm
Tags: advertisers, affiliate, affiliatemarketing, commercial, digital advertising, online, retail
Posted in RSS Feed | 2 comments
Publishers are faced with an ever growing challenge as print sales slip and readers largely reluctant to pay for content online. Sure they could start simply churning out advertorial. That would surely keep the advertisers happy, but where’s the editorial credibility or ethics? A new tool could well be the much sought after holy grail [...]
Location-based mobile advertising enters a new era
February 25, 2010 - 3:01 pm
Tags: mobile, mobile internet, mobile marketing, north face, retail
Posted in RSS Feed | 1 comment
Location-based mobile advertising. There’s been a lot of talk, but not a lot of action with only a few brands taking advantage of the tool to drive footfall into their stores. But if a new experiment from North Face takes off we could see a significant uplift in the practice. The outdoor apparel retailer is [...]
The influential Web Celebs marketers need to be targeting
February 5, 2010 - 2:18 pm
Tags: celeb, forbes, social media, technology, Twitter, web
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Back in 1968 Andy Warhol predicted, “In the future, everyone will be world-famous for 15 minutes.” Today the technology to achieve global fame exists with the internet revolutionising business, media, marketing and communications practices But who from the influential ‘Who’s Who of Web Celebs’ should marketers and PRs be aiming to influence themselves? Forbes’ ‘Web [...]
Facebook privacy tools launched. Now the backlash begins.
December 10, 2009 - 12:13 pm
Tags: Facebook, privacy, search
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Is Facebook really handing over control of privacy to its users? That’s the social network’s stance with the launch of new tools. Users welcomed their new lease of empowerment with open arms but some quarters are verging on the side of caution claiming the move simply allows Google to wipe their hands of future problems. [...]
Tech gets dedicated Wiki treatment Intel style
December 8, 2009 - 1:41 pm
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Wikpedia has revolutionised the way we receive and create information. That’s a fact. Since its creation in 2001, the site has grown rapidly into one of the largest reference web sites, attracting around 65 million visitors monthly as of 2009. Here come the stats. There are more than 85,000 active contributors working on more than [...]
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