Melinda Varley
Melinda Varley has been working as a media and marketing journalist for most of her journalism career. She is currently morning news editor of UTalkMarketing.com and has a passion for the creative industry and loves quirky adverts.
Homepage: http://utalkmarketing.com
Posts by Melinda Varley
What changed PR?
April 4, 2012 - 2:14 am
Tags: PR, public relations
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“There’s more to PR than media relations,” one PR managing director recently told me. Of course I know this, but thought it was interesting she would tell me – to reiterate her point as if defending it. Who would have thought? PR is not just about writing press releases and calling journalists about an “exciting, [...]
How to get more Twitter followers
March 28, 2012 - 7:44 am
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If you’ve ever set up a Twitter profile for your brand and then excitedly followed hundreds of people willing them to follow you back only to be disappointed, Fame is for you. We’re not suggesting you go out and get your self a hit record and then cover yourself in a dress of red meat [...]
Is Kodak really out of the picture?
January 23, 2012 - 3:15 am
Tags: digital, Kodak, photos
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I feel sad for Kodak. A brand that defined an entire industry has been beaten by evolution. But digital isn’t responsible for its demise; it was Kodak’s resistance to it and other change that saw the final nail in the coffin called bankruptcy. Having never quite capitalised on the digital technology it pioneered, Kodak stood [...]
How to be a digital ninja in 2012
January 16, 2012 - 7:20 am
Tags: digital, iPad, iPhone, mobile, smartphone
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Looking to bolster your digital capabilities in 2012? There’s only one device you’ll need, and finally it is your mobile. We’ve published many a headline over the years to the effect of “Is this the year of mobile?” While we’ve all waited eagerly – knowing the broad capabilities our pocket devices hold – we have [...]
How to get a brilliant new job in marketing this year
January 13, 2012 - 5:57 am
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“Whether you’re looking for a new job or looking to make your next rock star hire, matching talent with opportunities is a time-consuming process,” reckon the folks at LinkedIn. Late last year the professional social networking site launched a real-time job seeker application – currently in Beta. Profile Matches, aims to make it faster and [...]
Who hijacked Chri$tmas?
December 21, 2011 - 1:14 am
Tags: Christmas
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I’m sure many retailers are wishing that it could be Christmas every day. Shopping this season really has put a great big smile on somebody’s face and retailers are expected record crowds in the Boxing Day sales with consumers hungry for real discounts. Imagine if it was Christmas every day. We simply wouldn’t celebrate it [...]
Is Apple better by reputation…or its operating system?
In June, Android was the most-used mobile operating system, according to Nielsen. The Google-run OS accounted for 39% of the market’s share, while Apple trailed by double digits at 28%. So why is the perception that Apple is the better/more popular smartphone? What is important to note and continue watching is the distribution of device [...]
Mobile internet will take over desktop usuage
July 28, 2011 - 7:57 am
Tags: mobile internet
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We love a good infographic! Check out this gem from Latest Tech World, it’s got some great insights on the state of social and mobile marketing.
Honesty in advertising at work
July 27, 2011 - 7:47 am
Tags: YouTube
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Truth in advertising? Here’s a great example from Australia bank National Australia Bank. You may remember them from that ‘breaking up with other banks campaign’ that earned its agency Clemenger BBDO a Grand Prix in the Public Relations division at the Cannes Festival of Creativity. This campaign is the second phase in the campaign that [...]
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