Melinda Varley
Melinda Varley has been working as a media and marketing journalist for most of her journalism career. She is currently morning news editor of UTalkMarketing.com and has a passion for the creative industry and loves quirky adverts.
Homepage: http://utalkmarketing.com
Posts by Melinda Varley
Will Project Canvas ever succeed?
September 13, 2010 - 5:37 am
Tags: Project Canvas
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Project Canvas, the initiative designed to bring internet TV into the living room, is facing further pressure and delays following more complaints and calls for it to be probed by the regulators. Will this venture ever be worth the wait? The Open Source Consortium (OSC), a trade body for companies that work in open standards [...]
New tool can predict ad success
September 10, 2010 - 4:16 am
Tags: ROI
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Adshel has launched a new tool that can predict how well an advertising campaign will perform before it even runs. Adshel Recall Predictor is a ‘world first’ according to the outdoor media company. It’s based on key planning factors such as package selection, campaign reach and frequency, target audience, creative strength and media mix composition. [...]
The Royal Mail cashes in on Augmented Reality with special stamps
September 8, 2010 - 6:53 am
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The Royal Mail is taking advantage of the new digital trend currently doing the rounds — Augmented Reality. Some may think it’s a bold leap for the brand, while others liken its move to what has become a marketing reality. The Royal Mail has teamed up with next generation mobile augmented reality browser junaio to [...]
Why over 50s are flocking to social sites
September 7, 2010 - 6:59 am
Tags: social media
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Social media networks are increasingly appealing to older users, according to eMarketer. A May 2010 survey from Pew Internet and American Life Project reveals that internet usage among users aged 50 and over has almost doubled during the past year from 22% to 42%. Almost half, 47%, of 50 to 64-year-old internet users and 26% [...]
Japan launches billboards that can read your mind
September 6, 2010 - 7:00 am
Tags: billboard, digital
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Imagine a billboard that can read your age and what soft drinks you like just by looking at you. Billboard advertising, after falling a little behind in the ‘cool’ stakes of the ad world lately, is coming up with some pretty nifty that take ‘interactive’ and ‘digital’ to a whole new level. Japan is taking [...]
Are you making an ‘App-solute’ mistake?
September 3, 2010 - 4:42 am
Tags: apps
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Mat Diss, founder of bemoko explains why apps aren’t always the route to mobile marketing success. Mobile content consumption has driven the spectacular success of mobile apps. With the Apple iTunes store heading towards 200,000 apps, the growth of Nokia’s Ovi app store and the Android Marketplace, you could be forgiven for thinking that the [...]
What is the future of display advertising?
September 2, 2010 - 1:24 am
Tags: AdSense, display, DoubleClick, Google
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Google’s director of product management Jonathan Bellack looks at the tech giant’s efforts to help online publishers generate more advertising revenue without being intimidated by the pace of change in the industry. “For millions of online publishers—from the smallest blogger to the largest entertainment, news, e-commerce and information sites—online advertising revenue is vital. When publishers [...]
Which social site is the most powerful country in the world?
September 1, 2010 - 5:50 am
Tags: infographic, social media
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With so many social networking sites springing up every month, its becoming increasingly hard to keep track of which ones really matter to marketers. To ease the pain, Flowtown have released this social media infographic, that draws the worlds top social networks as country like shapes according to the size of their user base. The map [...]
The UK’s digital Startup 100 champions
August 27, 2010 - 5:02 am
Tags: digital, startups
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This year’s Startups 100 list contains some of the UK’s most innovative companies, but its digital companies that have been the true heroes during a turbulent recession. Startups 100 is the definitive countdown to the UK’s most innovative, inspiring and ground-breaking new companies. The list is unashamedly unscientific in its methodology for this year’s Startups [...]
Time’s top 50 websites champion the smaller players
August 26, 2010 - 5:44 am
Tags: Gowalla, social networks, Time, Vimeo
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Time magazine has released its annual Top 50 websites feature and this year – unlike last year’s list – isn’t as predictable as you think. In a sometimes strained bid to remove itself from the predictability of last year’s list – which included Google, YouTube, Facebook and Skype – Time magazine’s Top 50 Website’s of [...]
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