Melinda Varley
Melinda Varley has been working as a media and marketing journalist for most of her journalism career. She is currently morning news editor of UTalkMarketing.com and has a passion for the creative industry and loves quirky adverts.
Homepage: http://utalkmarketing.com
Posts by Melinda Varley
How to get your dream job by using Google Adwords
May 14, 2010 - 4:59 am
Tags: Alec Brownstein, Google Adwords, jobs
Posted in RSS Feed | 1 comment
Alec Brownstein, a copywriter and director, has made headlines this week by advertising for a job. Doesn’t sound very newsworthy does it, but how he advertised and the cost is though. Brownstein, the man behind the humorous website Jerks in Your Area, bought Google Adwords spots next to the names of six ad executives he wanted [...]
Gordon Brown is out and Cameron is in: How Britain’s first digital election panned out
May 12, 2010 - 6:42 am
Tags: David Cameron, Gordon Brown, Nick Clegg, politics, social media
Posted in RSS Feed | 3 comments
Last week, Gordon Brown said that the “novelty” of televised leaders’ debates had “clouded” the General Election campaign, an excuse will do, but it was social media that made the really impact Gordon. This has been Britain’s first social media election, as Brown, David Cameron and Nick Clegg all took lessons for the digital President [...]
WORST PLACED WEB ADS: Another way to fly
May 12, 2010 - 6:00 am
Tags: worst placed web ads
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A classic from 2005, this ad was seen alongside a news story on the Chicago Tribune newspaper website. Have you seen any ads while surfing the web that seem ironic or just plain wrong to you? Please send them in to melvnews@yahoo.com or comment below.
Adidas incorporates film noir, graphic novel and Japanese anime in new ad
May 12, 2010 - 6:00 am
Tags: adidas, digital, Film noir, graphic novel, Japanese anime, Matrix
Posted in RSS Feed | 3 comments
Film noir, graphic novel and Japanese anime techniques come together in a rallying cry for Adidas’ forthcoming World Cup campaign. And if you ever wondered just what technology can bring to TV adverts then just take a look at Adidas’ new ad for its new F50 adiZero football boot. The ad, called ‘Fast vs Fast’, [...]
Six reasons why Steve Jobs hates Flash (and doesn’t need it)
Steve Jobs, Apple CEO, last week declared war on rival Adobe with a scathing attack on its Flash video programming technology. In an open letter he lists six reasons why Apple does not need Flash. Jobs published a rare open letter branding Flash a failure on mobile devices. Meanwhile, Flash is the most widespread video [...]
VIRALS THAT DON’T DIE: Dove’s ‘Campaign for Real Beauty’
May 1, 2010 - 9:44 am
Tags: Dove, Real Beauty, Virals that don't die, YouTube
Posted in RSS Feed | 2 comments
This week’s viral ad that just won’t die is Dove’s ‘Campaign for Real Beauty’. And we’re glad it’s still around! “No wonder our perception of beauty is so distorted”, this campaign educates. The viral has garnered 23,271,349 views on YouTube since 2006, accoridng to Viral Video Chart. The video is iconic and was instrumental in [...]
What’s Intel up to?
Next week, tech giant Intel will be launching its digital signage technology in the UK at the Screenmedia Expo. A short clip here shows the technology being used –demonstrating how video analytics, gesturing, awesome graphics and downloads to handhelds will transform digital signage and capture the attention of shoppers in modern retail.
Why Apple is winning the smartphone war while Nokia plays catch-up
April 30, 2010 - 4:42 am
Tags: Android, Apple, Blackberry, Google, iPhone, Map, Nokia, Ovi Store, smartphone
Posted in RSS Feed | 2 comments
Smartphone owners of handset brands including Apple, BlackBerry and HTC are more likely to stick with the same brand when purchasing a new handset, according to new research from YouGov, but why are these devices so special? Apple owners have the highest level of loyalty with 81% of users expected to buy the brand again. [...]
MARKETING NEWS BITES: Google’s new search ads, Apple’s pricing and Avatar becomes the most pirated DVD..ever
A round up of new from around the web: Google is experimenting with a search results box that inserts major brands atop regular search results for product-related queries. They’re not ads, and they’re not regular search results. Companies are listed in search results for queries, all of which are well-known brands like Canon, HP, Ford, [...]
The new trend driving business on Facebook
April 29, 2010 - 3:38 am
Tags: business, Facebook, social networking, uSocial
Posted in RSS Feed | 1 comment
In case you needed reminding of Facebook’s phenomenal power and growth, the social networking site has just made its debut on the BradZ Top 100 most valuable brands list. Its value? More than £3.6 billion. As tech brands dominated the first three spots in the list, it has become more apparent that this sector and [...]
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