Melinda Varley
Melinda Varley has been working as a media and marketing journalist for most of her journalism career. She is currently morning news editor of UTalkMarketing.com and has a passion for the creative industry and loves quirky adverts.
Homepage: http://utalkmarketing.com
Posts by Melinda Varley
The numbers that make Google+ an integration dream
July 21, 2011 - 7:48 am
Tags: Google
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Google+ is growing at an incredible speed – mainly fast, thanks to a young demographic and lots of traffic from other Google properties. So is G+ just a integration dream? As of July 16, Google+ is the 42nd most-visited social networking site in the US and the 638th most-visited site in the world. Google+ is [...]
AmEx goes social –sense a privacy scare coming on anyone?
July 20, 2011 - 6:47 am
Tags: AmEx, social networking
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Banking is serious business – and it needs you now! Which is why American Express has taken out advertising on the site where everyone already is, Facebook. American Express has launched a new program that gives cardholders access to special offers and discounts via Facebook, based on their expressed interests and preferences. Through the “Link, [...]
Show me the innovation!
July 19, 2011 - 7:44 am
Tags: advertising, innovation, Old Spice
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Ever notice how much the term ‘innovative’ is bounced around? Here at UTalkMarketing we see it in almost every press release to come across our desk. But what is ‘innovative’ today? Innovation is to use or show new methods and ideas of doing something that has essentially been done before. We throw around the word [...]
BlackBerry makes an early grab for the online video market
July 18, 2011 - 6:49 am
Tags: Blackberry, online video
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The weekend newspapers were running with the rumour that Blackberry maker Research in Motion is about to launch a new product that will plug in to users’ TVs and stream online video in a bid to get ahead in the UK online video market place. Today in the UK, 66% of online video viewers watch [...]
When too much is way too much – BP’s Twitter assault
July 15, 2011 - 6:33 am
Tags: BP, social media, Twitter
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I must admit, it’s been a while since I logged on to Twitter. The ‘people’ I’ve chosen to follow tweet way too much boring stuff – they tweet anything and everything they’ve posted online! This however, means I’ve missed BP’s incredible claw back from disaster…and it seems the disaster has indeed continued. When BP’s deep [...]
Is Google+ the search giant last chance to stay relevant?
July 14, 2011 - 7:01 am
Tags: Facebook, Google, social networking
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If we could say what is on Facebook’s mind right now we probably wouldn’t be able to publish or get through your email filters. In simple terms, Facebook is scared. Google may or may not have come up with a viable rival networking site, but most importantly, it’s already pulled in more than 10 million [...]
What does the demise of NOTW mean for digital publishing?
July 13, 2011 - 5:05 am
Tags: digital publishing, News of the World
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It could be the final nail in the coffin for newspapers, News of the World – a brand that has been on our newsstands since 1843 – has met its demise, and it wasn’t anything to do with a lack of advertising sales. When we hear talk about news papers dying and journalism having no [...]
Where mobile marketers are missing opportunities
July 12, 2011 - 6:54 am
Tags: mobile
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Forrester Research has just come up with a new report that highlights were marketers are failing to leverage extra contextual opportunities when it comes to reaching their customers. And believe it or not, many still deem mobile as a low priority. Advertisers will spend more than half a billion pounds this year on mobile display [...]
Is paid search improving?
July 11, 2011 - 6:56 am
Tags: Bing, Google, PAID SEARCH, Yahoo
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Advertisers spent 20% more on paid search campaigns in Q2 2011 compared to a year-ago, while click through rates rose 12%, according to new research. But is spend really driving the popularity of the medium, or is it something else? The Paid Search Quarterly Benchmarking Report from Marin Software also reveals an increase in efficiencies [...]
Samsung’s sense and scents-ability TVs
June 23, 2011 - 5:40 am
Tags: smasung
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Samsung’s Advanced Institute of Technology is developing a smart television that will make it possible for viewers to be hit with a variety of smells. If a viewer is watching an ad for strawberries, for example, they may well be able to smell those strawberries with the new technology. Or think of how alluring pizza [...]
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