Melinda Varley
Melinda Varley has been working as a media and marketing journalist for most of her journalism career. She is currently morning news editor of UTalkMarketing.com and has a passion for the creative industry and loves quirky adverts.
Homepage: http://utalkmarketing.com
Posts by Melinda Varley
WORST PLACED WEB ADS: Coffee with an extra shot
April 28, 2010 - 7:25 am
Tags: worst placed ads
Posted in RSS Feed | 2 comments
This week’s worst placed web ad is one that was seen on Yahoo! News site. Have you seen any ads while surfing the web that seem ironic or just plain wrong to you? Please send them in to melvnews@yahoo.com or comment below.
Google changes the way it works with agencies
As the advertising industry has grown and evolved, so too has Google’s relationship with advertising agencies. The search engine giant has said on its blog that it has made changes to help advertisers with its AdWords platform. Google is also making it easier for advertisers to find certified agency partners to work with them on [...]
Another Apple leak?
April 26, 2010 - 6:25 am
Tags: Apple, iPhone 4G, iPod Touch
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Another Apple product has shown up online this week, the new iPod. But it’s not turned up on a blog site, or in a bar – but on eBay. Following last week’s leak by Gizmodo of the new iPhone 4G, this week’s leak seems like it may have come straight from the Apple PR gurus. [...]
Voters flock to Facebook after another live TV Leader’s Debate
April 23, 2010 - 2:49 am
Tags: Facebook, politics, social media
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What do you do when there’s an election around the corner? Turn to Facebook, of course. In 2008, President Barack Obama won the race to presidency thanks to his savvy internet skills and ability to promote himself on sites such as YouTube and Facebook. It wasn’t long before he was hailed as a ‘man of the [...]
VIRALS THAT DON’T DIE: Heineken’s ‘Walk-in Fridge’
April 23, 2010 - 2:00 am
Tags: Heineken, VIRALS THAT DON’T DIE
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Thanks to the likes of YouTube, Facebook and other video sites including Hulu, web users see all their favourite ads over and over again. The ongoing online presence for ads is different from how campaigns conclude in the traditional media, and aren’t we glad? This week’s viral ad that just won’t die is Heineken’s ‘Walk-in [...]
FACEBOOK F8 ROUND-UP: the social web, Microsoft, privacy, Like and new data rules
April 22, 2010 - 1:10 am
Tags: F8, Facebook, Microsoft, social media
Posted in RSS Feed | 5 comments
A round up from Facebook’s 2010 f8 conference in San Francisco. F8 brings together the developers and entrepreneurs who are building the social web by moving fast, taking risks, and hacking traditional systems. From Facebook CEO Mark Zuckerberg: “Today at our third f8, we are making it so all websites can work together to build [...]
MARKETING NEWS BITES: Google rolls out free maps, Adobe takes on Apple and Facebook competitor emerges
April 22, 2010 - 1:00 am
Tags: Adobe, AY.com, Facebook, Google Maps, MediaCom
Posted in RSS Feed | No comments
A quick round-up of this morning’s news from around the web: Google has rolled out free turn-by-turn satellite navigation for some Android users in the UK and Ireland, six months after it did so for its US customers. The new functionality was deployed in beta form on Wednesday. Google Maps Navigation can show traffic conditions [...]
Is Twitter broken?
April 21, 2010 - 12:41 am
Tags: over capacity, Twitter
Posted in RSS Feed | 1 comment
Alert! Alert! Twitter has reached over capacity! This morning I needed to quickly check who was tweeting what on Twitter (my loyal subjects). I first tried to use Twitter on Internet Explorer only the page was taking a very long time to load. I put it down to IE and cursed its unreliability. But when I tried [...]
How Swiss airlines is harnessing the power of social media to inform stranded passengers
April 20, 2010 - 5:30 am
Tags: Facebook, Iceland volcano, social media, Twitter, YouTube
Posted in RSS Feed | 5 comments
Following our story yesterday, How good are airlines at marketing communications in a crisis?,we came across this story on Swiss newspaper site Bazonline about how Swiss Air is dealing with the crisis. They seem to doing quite well actually, employing the power of social media in order to communicate with disgruntled passengers that are fed [...]
SECTOR FOCUS: AVIATION Lufthansa’s hidden treats
German airline Lufthansa is on the promotion trail. It’s about to launch its very own A380 and is celebrating the end of the economic crisis with record profits (€130m). As well as its chocolately treats, it’s harnessing the power of digital and new technology to reach passengers. The slogan for the wider campaign for the [...]
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