Melinda Varley
Melinda Varley has been working as a media and marketing journalist for most of her journalism career. She is currently morning news editor of UTalkMarketing.com and has a passion for the creative industry and loves quirky adverts.
Homepage: http://utalkmarketing.com
Posts by Melinda Varley
Everything marketers need to know about the social media landscape
March 12, 2010 - 2:52 am
Tags: Digg, Facebook, LinkedIn, Mark Zuckerberg, MySpace, social media, Twitter, YouTube
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Are you tired of wondering what this ‘social media’ thing is all about? Do you want to know how it can help you? Well wonder no more! Created for CMO.com by client 97th Floor, a new chart promises to guide you through the choppy and unsure waters of social networks and how to create social [...]
Prepare for more Twitter attacks, only 21% of users are ‘true’ users
Only 21% of Twitter users are ‘true Twitter users’ according to a new report from Barracuda Networks, does that mean that everyone else a) got bored or b) are hackers? A true Twitter User as someone who has three main attributes: · Has at least 10 followers · Follows at least 10 people · Has [...]
Will this ad make you switch to Bing?
March 11, 2010 - 2:12 am
Tags: Bing, Google, Microsoft
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This new ad for Microsoft’s Bing search engine is excellent. It goes right to the heart of the problem that many internet searches often have – finding what they really want, the first time. As I’ve said before, Microsoft underwent extensive studies into how people used search engines, and what would make them switch [...]
Apple makes a splash with product placement
March 10, 2010 - 7:36 am
Tags: Apple, broadcasters, product placement
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The UK government has confirmed on various occasions in various proposals that it will eventually allow product placement on British TV to provide a new revenue stream for beleaguered commercial broadcasters – the time to move on this is now, as Apple as proved. Last year, the Apple brand dominated the product placement industry with [...]
Bing is rising in the ranks but will it convince marketers?
March 8, 2010 - 10:34 pm
Tags: advertisers, Bing, Google, marketers, Microsoft, PPC, search engine
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Earlier this month, Microsoft was launching an attack on Google saying its rival is anti-competitive. Today, Bing is launching an advertising assault on Google, but will all this child’s play convince marketers to come on board to this new, super-dooper decision engine? Microsoft’s search engine may trail Google in searches, but when it comes to [...]
Why marketers need to target women online
March 8, 2010 - 2:24 am
Tags: marketing, online, social networks, women
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It is international Women’s Day and what better day to talk about how to target this avid consumer online. According to a Publicis Groupe survey, 88 per cent of the household disposable income is controlled by the lady of the house and advertisers are beginning to notice that the internet is becoming another place where [...]
Forget the iPhone and Google phone, Skinput is coming. And you already own the handset.
March 5, 2010 - 3:56 am
Tags: Google Android, handsets, iPhone, Microsoft, mobile, Skinput, smartphones
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It is widely accepted that mobile phone users have graduated from simple voice and text handsets and hence we have smartphones almost taking over the world. But as you may well know, everything is just a trend until something better comes along. Enter the Skinput. Chris Harrison an American university student, with help from Microsoft’s [...]
Finally, a way to track ROI on Facebook has arrived!
March 4, 2010 - 4:11 am
Tags: Facebook, Omniture, partnership, ROI, social network
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Facebook has today expanded its partnership with web analytics firm Omniture in a bid help advertisers further utilise the social network as an advertising platform. The announcement comes as rival social network Twitter prepares to launch its first and hotly anticipated advertising platform and follows the news of Facebook’s new partnership with eBay. Although Facebook [...]
Did Yahoo shape the internet?
March 3, 2010 - 2:03 am
Tags: digital, internet, marketing, Microsoft, search, Twitter, Yahoo
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Yahoo! is celebrating its 15th birthday this week and it seems to be prompting a lot of talk about the internet, how it all got started and where it’s going. Did Yahoo start the internet? Technology has fundamentally changed the way that marketers approach advertising. With the internet creating a new medium – digital – [...]
More businesses are finally turning to social media
March 2, 2010 - 5:31 am
Tags: Facebook, LinkedIn, social media, Twitter
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Improving the digital effort for ‘business’ brands means turning to social media to hear directly from customers. Businesses are increasingly using social media websites such as Facebook and Twitter in their online marketing strategies to market and advertise their products and services. The 2009 Social Media Survey Report from Econsultancy and bigmouthmedia showed that [...]
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