Melinda Varley
Melinda Varley has been working as a media and marketing journalist for most of her journalism career. She is currently morning news editor of UTalkMarketing.com and has a passion for the creative industry and loves quirky adverts.
Homepage: http://utalkmarketing.com
Posts by Melinda Varley
YouTube – the online video revolution that’s now 5 years old
February 16, 2010 - 10:15 am
Tags: Google, YouTube
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YouTube, which now clocks up more than 1 billion views a day, is 5 years old, and I am struggling to remember what we ever did without it. What in the world did we ever do without YouTube? What did we do during boring lunch breaks at our desk, where did we go to watch [...]
Windows Phone 7 – in detail
February 15, 2010 - 9:30 pm
Tags: Android, Apple, Blackberry, Google, HTC, iPhone, LG, Microsoft, Microsoft Phone 7, mobile, Mobile World Congress, Office, RIM, Samsung, smartphone, social networks, Windows 7, Xbox, Zune
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Following reports yesterday that Microsoft was to launch a challenger to the smartphone market currently dominated by Apple’s iPhone, Google’s Andriod and RIM’s Blackberry, the tech giant has unveiled the details of its closely kept mobile secret. At the Mobile World Congress in Barcelona, Microsoft showed off Windows Phone 7 for the first time. The [...]
Google – Buzz or Boredom?
February 15, 2010 - 10:58 am
Tags: Buzz, feed reader, Gmail, Google, Google Reader, media, social media
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From Bruce Townsend, Actinic Google seem to have created a bit of a buzz lately with a product called… well, Buzz. But is it any good, and should marketers pay it any attention? Google Buzz is essentially a feed reader, and a pretty basic one at that; in fact it seems to be derived from Google [...]
Is Microsoft cool enough to have its own mobile phone?
February 15, 2010 - 8:00 am
Tags: Android, Apple, Bing, Google, iPhone, iPod, Microsoft, Xbox, Zune
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It’s Mobile World Congress this week and the perfect time for new players to enter the market. But can tech giant Microsoft pull it off? Do you remember the days when software and technology companies would only really offer one product, but that product would actually be really good? Everyone would have it and it [...]
Taking advantage of digital. Murdoch might be on to something…
February 12, 2010 - 3:31 am
Tags: ABCs, advertising, digital, magazines, online, PPA
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Given the disastrous circulation figures in the magazine industry, it’s no wonder the newspaper industry is looking to protect itself. Pay walls might actually be the way to go – just as long as they can get advertisers on board. The debate about pay walls rages on in the media industry. Rupert Murdoch sure is [...]
Google wants to be your broadband provider. And sell more ads.
February 11, 2010 - 4:30 am
Tags: broadband, Buzz, digital communications, Google, internet, search, search engine
Posted in RSS Feed | 1 comment
Imagine downloading a high-definition, full-length feature film in less than five minutes. Universal, ultra high-speed internet access will make all this and more possible – says Google. The search engine giant has today made a bid to launch its own high-speed broadband network. Search engine + email + phone handsets + social sites + broadband [...]
Google is determined to make the web social, but will advertisers benefit?
February 10, 2010 - 3:47 am
Tags: Bing, Facebook, Google, Google Buzz, Microsoft, social media, social web, Yahoo
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Google has launched yet another social feature to its brand – Google Buzz. The search giant is determined to make the web social, but how will it benefit its search business? Many of the headlines around today announcing Google Buzz focus on ‘Google taking on Facebook’, even ours does on the UTalkMarketing homepage. And while [...]
Why your digital strategy is all about the ‘fans’
February 9, 2010 - 4:44 am
Tags: brands, digital, Facebook, Fan page, social media, web
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Brands are increasingly migrating to Facebook, setting up Fan pages and getting rid of their own branded websites. But can social media replace a corporate presence on the web? As you are probably well aware of by now, Facebook as yet again rolled out a new home page design. The site is still looking to [...]
Will a lack of understanding deter marketers from taking advantage of Apple’s iPad?
February 8, 2010 - 8:25 am
Tags: Apple, apps, e-Reader, iPad, YouGov
Posted in RSS Feed | 2 comments
An online survey conducted by YouGov in the days following the launch of Apple’s iPad shows that awareness of the product is high but that there remains some confusion about its features and capabilities. Will this stop marketers from getting on board? While 70% that were shown an image and provided with a brief description [...]
Happy 6th birthday Facebook – what did we ever do without you?
February 5, 2010 - 3:52 am
Tags: Birthday, consumer relationship, digital marketing, Facebook, marketing, social media
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Today marks the sixth birthday of Facebook. Although the site was not the first entrant into the social media space, it certainly put the medium on the marketing map. In all honesty, I can hardly remember the days before Facebook. What were they like…it seems as if it must have been the dark ages. And [...]
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