Melinda Varley
Melinda Varley has been working as a media and marketing journalist for most of her journalism career. She is currently morning news editor of UTalkMarketing.com and has a passion for the creative industry and loves quirky adverts.
Homepage: http://utalkmarketing.com
Posts by Melinda Varley
Omnicom’s technology will change the advertising industry
June 21, 2011 - 11:14 pm
Tags: technology
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Two of Omnicom’s implementation businesses, E-Graphics and Code Worldwide, have formed a global strategic alliance to create a technology-driven ‘intelligent brand delivery’ model for the implementation of advertising and marketing campaigns. Sound complicated? It’s where the industry is headed. By combining technology and talent, the new model offers clients a faster and smarter marketing production [...]
Microsoft says don’t forget TV. Suspicious?
June 21, 2011 - 6:40 am
Tags: Microsoft, online
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WPP and Publicis Groupe are racing to expand their web and mobile-phone advertising businesses to catch consumers’ attention. But Microsoft reckons they shouldn’t forget a much more traditional route: TV. There has “never been a better time for TV advertising to seize the moment,” Microsoft Advertising and BBDO Worldwide, a unit of the world’s second-biggest [...]
Facebook looks to make it easier for app developers
June 20, 2011 - 4:26 am
Tags: apps, Facebook
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Facebook has started encouraging developers who write Facebook apps to do so for mobile devices using a relatively new technology standard called HTML5. The social network has also been using HTML5 to enhance its own mobile offerings, which are used by more than 250 million people to tap into its services. But what’s the reason [...]
Yahoo launches app for navigating apps
June 17, 2011 - 7:23 am
Tags: app, Yahoo
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With hundreds of thousands of apps, how can people find the best one for whatever they’re looking for? Yahoo has the answer. The search giant is making an effort to solve the problem, both on your computer with a new Yahoo App Search service, and on iPhones and Android devices with a new Yahoo AppSpot [...]
Why Germany is leading the online video race
June 16, 2011 - 7:05 am
Tags: online video
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Germany is leading the stakes in terms of online video viewing across Europe, according to a new comScore report. So what’s Germany got that we don’t? Mike Read, comScore SVP of Europe, said, “Online video is beginning to compete with traditional television viewing for people’s attention, and Internet users in several European countries are leading [...]
How Apple is taking over social media
June 10, 2011 - 5:27 am
Tags: Apple, iOS 5, Twitter
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Apple publicly aligned itself with Twitter this week, but the developer release of iOS 5 shows that other social web services will also be included proving Apple really will be everywhere soon. The contact information page in the iOS 5 address book has a field not just for Twitter, but also offers space to add [...]
Secure your clients against pirates! GroupM tells you how
June 9, 2011 - 7:17 am
Tags: GroupM
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GroupM has put its foot down by developing and adopting a pioneering new digital media buying policy designed to prevent its clients’ ads from appearing on websites that distribute illegally obtained content. Is the group setting a new industry standard against online piracy? The new policy is designed to actively oppose online piracy in all [...]
Bing is finally starting to pose a serious challenge to Google
Google and Yahoo! both lost market share in terms of searches in May 2011 as Bing, Ask and other search engines made significant gains. According to the latest Experian Hitwise figures, Google Sites were still responsible for over 90% of UK internet searches in May, accounting for 0.32% fewer searches than in April. Year-on-year, Google [...]
Apple unveils user friendly iCloud – let the sharing begin
June 7, 2011 - 7:48 am
Tags: Apple, iCloud, iOS 5
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There were no surprises this morning as Apple CEO Steve Jobs took to the stage at the annual Worldwide Developers Conference to introduce iCloud – a service that will allow Apple customers to share everything from contacts to work files to their songs via a central data center. But despite all the excitement and usual [...]
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