Melinda Varley
Melinda Varley has been working as a media and marketing journalist for most of her journalism career. She is currently morning news editor of UTalkMarketing.com and has a passion for the creative industry and loves quirky adverts.
Homepage: http://utalkmarketing.com
Posts by Melinda Varley
Facebook and MySpace partner to take on Twitter – it’s war!
October 28, 2009 - 7:45 am
Tags: content, Facebook, MySpace, social networks, Twitter
Posted in RSS Feed | 2 comments
Traditional social networking rivals Facebook and MySpace have said they are in talks about sharing content. Facebook has reportedly said it’d be happy to feature content from MySpace now that the two are moving in different directions. The Telegraph newspaper quoted Facebook’s chief operating officer Sheryl Sanderberg, “Facebook is focussing on building the best technology [...]
Does digital marketing really make kids turn to booze?
October 27, 2009 - 1:45 am
Tags: advertising, Portman Group, regulation
Posted in RSS Feed | 1 comment
The Portman Group, an industry body that works with drinks producers to raise standards of alcohol marketing, has published a guide that aims to stop alcohol brands targeting underage consumers or encouraging harmful drinking through their digital marketing. This is interesting to me for a number of reasons: Firstly, please answer this question: Have you [...]
Facebook undergoes another makeover. Will it help you?
October 26, 2009 - 3:29 am
Tags: advertisers, Facebook, social media
Posted in RSS Feed | 1 comment
Facebook has undergone yet another homepage makeover. Last Friday the social networking site quietly rolled out some fairly significant changes to the way information is displayed on a users’ homepage. The updates make the default feed more like it was before the last major homepage overhaul, but as usual the changes aren’t without some issues, [...]
Who does Microsoft want to be and to whom?
The battle between tech giants Microsoft and Apple has now gone far behind those rather annoying ‘I’m a Mac, I’m a PC’ ads and is in full swing. Both companies this week launched new products. Apple came out with some interesting new innovations including a 27 inch screen (the iMac) and Microsoft launched a number [...]
Be a leader not a follower on Twitter
October 22, 2009 - 10:15 pm
Tags: following, social media, Twitter
Posted in RSS Feed | No comments
You may have heard about big brands and advertisers employing staff to create social media strategies and I can see the value in that. However, I don’t see why the FBI needs to be telling the world about itself in 140 characters or less. The Federal Bureau of Investigation has an update on its feed [...]
How CGI technology took the truth and fun out of advertising
October 13, 2009 - 3:52 am
Tags: advertising, car, CGI, Citroen, technology
Posted in RSS Feed | 3 comments
“Truth in advertising is becoming a misnomer because of the rise of computer-generated imagery (CGI) in TV commercials” says a new report out today. This may seem like news from the ‘bleeding obvious’, but it’s actually astonishing to know how often we are fooled by technology. At least 80 to 90% of ads actually contain [...]
The next ‘holy grail’ of search advertising?
October 9, 2009 - 3:09 am
Tags: advertising, Google, Microsoft, search, Twitter
Posted in RSS Feed | 5 comments
Micro-blogging site Twitter is in advanced talks with Google and Microsoft about licensing its data feed to the companies’ search engines! This is very exciting news for all those brands and advertisers that currently use Twitter to release information about upcoming products and company news. I personally think this is a brilliant idea, and if [...]
Where smartphones are falling short
October 9, 2009 - 12:49 am
Tags: mobile web, smartphone
Posted in RSS Feed | No comments
Technology is with us no matter where we go. We carry it around in our pockets, in our ears, in our handbags and around our necks. Smartphones have provided a new channel for marketers to reach us while we’re on the go and even retailers are cashing in on this space. New research from ATG [...]
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