Melinda Varley
Melinda Varley has been working as a media and marketing journalist for most of her journalism career. She is currently morning news editor of UTalkMarketing.com and has a passion for the creative industry and loves quirky adverts.
Homepage: http://utalkmarketing.com
Posts by Melinda Varley
Has Twitter really killed the blog?
June 6, 2011 - 7:51 am
Tags: blog, Twitter
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The blog won’t ‘die’ any time soon, but we must be prepared for its evolution says Onlinefire’s Melanie Seasons. For the last three years, particularly around New Year’s, I see a whole load of posts about the ‘death of the blog’. There’s no doubt that Twitter has had a major impact on ‘the blog’, but [...]
Is there really an alternative to the really cool iPad?
More than one year since its release, the iPad is starting to come up against some hefty competition. Make can anyone really knock this crown off the Apple head? Intel is in the middle of promoting a new, thinner and lighter mobile computer called an ultrabook in a bid to challenge the growing dominance of [...]
How technology is giving marketers superpowers
May 31, 2011 - 7:20 am
Tags: Google, smartphone
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There are quite a few headlines around this morning saying ‘are gadgets stealing our humanity?’ Sounds a little sensational if you ask me – but are smartphones really making us less smart? Some argue that smartphones free up our brain memory for more creative tasks. Noted. But technology pundits and social researchers ponder whether society’s [...]
Internet giants say no to regulation. A good deal for marketers?
May 27, 2011 - 5:14 am
Tags: Facebook, G8, Google, regulation
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The leaders of Facebook, Google and other technology companies have warned G8 leaders to tread carefully in attempting to police the web. Is this a simple power grab from the most powerful people in marketing? This year marks the first time the technology sector has been represented at the meeting of the G8 group of [...]
Are music and TV the next social frontiers?
May 25, 2011 - 10:36 pm
Tags: Facebook, social
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Mark Zuckerberg reckons so. Speaking during the closing session of the e-G8 Internet Forum in Paris yesterday, the Facebook founder and CEO said music, TV shows and books will be among the next products to become “social” through the website. He said that these “media experiences” probably will follow the path of computer games, which [...]
Does your number of Facebook friends reflect your age?
May 25, 2011 - 6:57 am
Tags: digital savvy, Facebook
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We’re all digital people in a digital world and now the average British 22 year-old has more than 1,000 online friends on sites such as Facebook to prove it. But are we more popular, or just more digital savvy? Facebook users in their fifties have fewer than 20 friends with the ‘Facebook generation gap’ proving [...]
Is 2012 shaping up to be our first digital Olympics?
May 24, 2011 - 7:57 am
Tags: London 2012, Olympics
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Online bidding for Olympic tickets became the big story of the Hitwise HOT 100 survey which reveals internet users are flocking to register for events and sending the London 2012 Ticket website to number 35 in the Hot Shops list. The Olympics is still over a year away, but sports fans were desperate to get [...]
How email redefined the mobile platform for marketers
May 23, 2011 - 8:08 am
Tags: mobile, tablets
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A new mobile email study has revealed an 81% increase in email activity via mobile phones while iPad and other tablet viewership also increases. So why aren’t marketers paying attention? Mobile email viewership is expected to continue to increase and webmail and desktop viewership isn’t going away anytime soon according to a new study. The [...]
App app and away – how apps are making 2011 the year of mobile
Apple, Google and other makers of smartphone operating systems are expecting to rake in $3.8 billion this year in sales from downloadable games, organizational tools and other applications, according to research from IHS ISuppli. Sales of apps from stores run by Apple, Google, Nokia Oyj and Research In Motion will rise 78% in 2011 from [...]
How Twitter got the exclusive on Osama Bin Laden’s death
May 3, 2011 - 8:33 am
Tags: osama bin laden, Twitter
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Twitter is being held as the bearing of good news after it was first to tell the world that the Americans killed the world’s most wanted terrorist, Osama Bin Laden. As the President of the United States of America Barack Obama approached the lectern at the White House, he was not only addressing his nation [...]
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