Melinda Varley
Melinda Varley has been working as a media and marketing journalist for most of her journalism career. She is currently morning news editor of UTalkMarketing.com and has a passion for the creative industry and loves quirky adverts.
Homepage: http://utalkmarketing.com
Posts by Melinda Varley
The digital event of the year – the best Royal Wedding ads
April 28, 2011 - 8:33 am
Tags: digital, Royal Wedding
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The digital medium is owning the Royal Wedding – from various broadcasters streaming the event online, to Twitter hastags, live pictures and 24-hour round the world news coverage from London, digital is going where no one else can, front row. So it’s only natural that marketers would take advantage of the space, too. And we’re [...]
What social media can learn from the Dutch
April 27, 2011 - 8:37 am
Tags: Facebook, LinkedIn, social media, Twitter
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The Dutch social networking market continues to grow strongly as sites like Facebook, Twitter and Linkedin extend their respective footprints in the market – but the global players are still battling for number one. Having over 600 million active users across the globe won’t sway Dutch loyalty in the digital space it seems. According to [...]
It’s the social (media) event of the year – MSN’s HTML5 Royal Wedding
April 21, 2011 - 8:35 am
Tags: Facebook, HTML5, MSN, Royal Wedding, Twitter
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It’s another Royal Wedding headline! MSN has launched a HTML5-based feature to support its official Royal Wedding portal. The timeline will allow users to explore what was happening in the world on key dates during William and Kate’s lives, including the news headlines and musical hits of that time. It seems everyone wants a slice [...]
Will the growth of digital video slow because of lack of ROI?
April 19, 2011 - 8:03 am
Tags: digital, Video advertising
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Digital video advertising grew 40% in the US last year as the medium finally gathered momentum. Today’s news that Audi is taking advantage of this growth spurt has us wondering if it’s finally time for video to reign in the UK also. Although it is only representing a small fraction of the market, spending on [...]
Is community engagement really about Facebook and Twitter?
April 18, 2011 - 8:37 am
Tags: community engagement, Facebook, Twitter
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It’s innovative and scathing marketing campaign that saw it break up with a host of other Aussie banks caused shockwave in both the advertising and banking communities around the world. But what happened when NAB (National Australia Bank) stuffed up? Last Friday, just two months after its Valentine’s Day marketing push titled ‘Break Up’, NAB [...]
You’d better behave… and sooner rather than later
April 8, 2011 - 8:16 am
Tags: behavioural targeting
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Brands, consumers and marketers are currently all pondering how the widely publicised potential revision to EU Data Protection laws might impact them, but Malcolm Duckett, VP Operations at Speed-Trap, argues that an early industry-wide push for responsibility and transparency will put the digital marketing industry’s future into its own hands. Nobody knows for sure what [...]
Playing the search engine field with Bing and Google
April 7, 2011 - 8:36 am
Tags: Bing, Google, SEO
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For those that are still playing the search engine field, Croatian Domagoj Pavlesic has come with a new search engine that will search both Bing and Google at the same time. And you can see the two results side by side and make your ‘decision’ on who does it best when it comes to search. [...]
Why email marketing is on the rise
March 21, 2011 - 8:18 am
Tags: email
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The conversion rates of marketing email campaigns increased by more than 11% in the fourth quarter of last year, and by more than 16% throughout 2010, according to a new study sponsored by Epsilon. The “Q4 2010 Email Trends and Benchmarks” report reveals that the open rates of marketing emails improved by 5% in the [...]
Why 2011 is the year of online video
March 9, 2011 - 1:54 am
Tags: Facebook, online video
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Facebook is set to enter the online movie rental market after talks with Warner Bros to offer select movies through the social network signally a growing trend among online tech giants. The new offering will put Facebook in greater competition with iTunes, Netflix, Amazon and other tech giants vying for a piece of the ever [...]
SEO marketing must adapt to survive
March 8, 2011 - 4:06 am
Tags: SEO
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The search marketing industry has taken a fair bit of a beating recently. This manipulative form of advertising could have seen its day – or perhaps it just needs to adapt. Speaking to Mashable, Tommy Swanson, social media specialist at KMA, admitted that for the past few years, he has been pushing websites to the [...]
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