Melinda Varley
Melinda Varley has been working as a media and marketing journalist for most of her journalism career. She is currently morning news editor of UTalkMarketing.com and has a passion for the creative industry and loves quirky adverts.
Homepage: http://utalkmarketing.com
Posts by Melinda Varley
How to have an ideal relationship – clients and agencies
October 5, 2010 - 5:40 am
Tags: IPA, marketing agencies
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The ideal agency is one which anticipates client’s needs and helps plan and manage client activity in ‘discomfort’ zones such as CSR, SEO and social media, according to the IPA’s Hamish Pringle. Clients tend to feel most comfortable executing traditional above-the-line advertising, promotions and direct marketing campaigns. The revelations came out at the ComVort Group’s [...]
Why Apple must lose control
October 4, 2010 - 7:03 am
Tags: iAds, mobile
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Apple has lost another advertiser for its “iAd” mobile advertising platform and looks to lose more if it doesn’t give up trying to control everything. Is Steve Jobs really a control freak though, or is there more at stake when it comes to mobile advertising? Sports brand icon Adidas has pulled its latest mobile campaign [...]
Are Facebook Likes more important than search?
October 1, 2010 - 7:14 am
Tags: Facebook, search
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Facebook has announced a few Platform updates, including updates to the Live Stream Plugin, “liked” articles appearing in search results, and improvements to real-time updates. “Consistent with how we treat other Open Graph object types, we’ve introduced the ability to see articles shared by your friends in the search typeahead,” says Facebook’s Namita Gupta. “For [...]
Online is the way to a student’s wallet
September 28, 2010 - 11:05 pm
Tags: online engagement
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Brands must look online to capture students, with online promotions most effective way of engagement. New research from a student lifestyle report conducted by studentbeans.com and YouGov SixthSense reveals that online promotions are the most effective way to communicate with students. When looking for sources of information on latest deals and products offered by companies, [...]
Colenso BBDO NZ named best agency in the world
September 24, 2010 - 12:43 am
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Colenso BBDO New Zealand has been named the best agency in the world for emerging and young creatives, topping the YoungGuns Top 10 rankings of the most Awarded Agencies of the past decade. The agency for its works with clients including Mini, Nintendo and Snickers. The Top 10 Agencies ranking identifies agencies that have produced [...]
Retargeted ads triumph
September 23, 2010 - 6:03 am
Tags: comScore, display, effectiveness, online
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comScore just released a new study they conducted with ValueClick Media on the effectiveness of online display advertising according to its media placement strategy. The research firm analyzed 103 campaigns from 39 different advertisers covering 7 industries, examining the lift in brand website visitation and trademark search queries across six different media placement strategies. Here’s [...]
Google decides its time to show us what its got – display ads
September 22, 2010 - 7:04 am
Tags: display advertising, Google
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Google rarely advertises. It hasn’t needed to in order to become one of the hottest online companies of the millennium. But now it has decided it does need ads. Question is, who’ll be watching? Through a new 35-foot-wide, 13-foot-tall billboard in Times Square, Google makes the case that it will improve a stagnant sector of [...]
Metro’s social media strategy is going places with Foursquare
September 20, 2010 - 7:59 am
Tags: Foursquare, social media
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Move over Facebook — Foursquare is the hottest social networking property on the market at the moment and Metro newspaper has wasted no time in getting down with those geo-location kids. Metro has become the first UK newspaper to cover what is quickly becoming the most popular new network. Metro’s support will allow users of [...]
Why Yahoo! CEO is confident of iAds failure
September 17, 2010 - 5:17 am
Tags: Apple, Google, iAds, mobile, Yahoo
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In the past few months, Yahoo! has signed up David Beckham, extended a partnership with Facebook and launched itself into the world of internet TV. But the internet giant isn’t planning on getting into mobile advertising any time soon judging by CEO’s Carol Bartz’s latest criticism of Apple. Known for her stern words, Bartz told [...]
Don’t bug your social media customers – how to listen and respond directly
September 15, 2010 - 10:57 pm
Tags: apps, social media, Twitter
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Kristin Hersant, Vice President of Corporate Marketing, StrongMail, introduces the company’s new Social Direct tools and tells us why it’s all about respect for your customers. Let’s face it, on the whole, people don’t like advertising. They try and avoid it at all costs. They change channels during commercials and use pop-up blockers in their [...]
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