Utalk
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Posts by Utalk
BBDO is the Most Awarded Network of the decade
August 31, 2010 - 1:27 am
Tags: awards
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BBDO, the network which also owns creative shops including Clemenger, Proximity and AMV, has topped topped the YoungGuns Top 10 Most Awarded Networks of the past decade. The award recognises BBDO’s position as the number one network in the world for emerging and young creatives. The Top 10 Networks YoungGuns ranking identifies the global marketing [...]
VIRAL OF THE WEEK: Coca-Cola’s World Cup Mexican Wave
August 10, 2010 - 12:30 am
Tags: FIFA 2010, viral, world cup
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The World Cup is well and truly over, but that doesn’t mean we can’t keep enjoying the ads. This Coca-Cola ad featured in a subway in Brazil and was created by created by JWT Sao Paulo and the whole 16-metres was printed by Oce. The ‘Mexican Wave’ was created by using two lenticular lighted panels. [...]
Ever wondered how exactly Google works?
August 9, 2010 - 11:56 pm
Tags: Google
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The software behind Google’s search technology conducts a series of simultaneous calculations requiring only a fraction of a second. Traditional search engines rely heavily on how often a word appears on a web page, but Google uses over 200 different signals. If you’ve ever been curious about what those ‘signals’ are, we hope this infographic [...]
VIRALS THAT DON’T DIE: Nike rewriting the future
June 18, 2010 - 12:30 am
Tags: 2010, Nike, South Africa, viral, Virals that don't die, world cup, Write the Future
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This week’s viral that won’t die is our most recent one yet, it’s from May this year and debuted at the height of anticipation for this year’s World Cup in South Africa. This campaign came out in advance of the Cup as Nike is not actually a sponsor but rather an ‘official partner’. The epic [...]
Google: Background change far from picture perfect
June 11, 2010 - 6:12 am
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Google’s decision to briefly switch to a picture background and, then, abruptly pull it and return to normal has, once again, left people questioning why it is mimicking Microsoft’s Bing. The search market leader said it was planning to switch a number of images – which ranged from sunset shots to a collection of strange [...]
AdMob protests as Apple changes developer rules
June 10, 2010 - 6:01 am
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Apple is on the brink of creating another public spat just weeks after the Adobe row – this time with Google owned ad network AdMob. The Californian-based technology giant has riled the network over plans that AdMob chief, Omar Hamoui, claims will effectively ban Google from the display ad market for iPad and iPhone apps. [...]
Don’t call it a comeback, it’s a ‘startaround’
Content is crucial to the revival of former internet giant AOL, David Eun, president of AOL Media & Studios has told delegates at New York’s Internet Week. Eun, who joined from Google and YouTube, where he managed its content partnerships, at the start of May, is out on the front foot in the Big Apple [...]
VIRALS THAT DON’T DIE: Cadbury’s drumming Gorilla
May 21, 2010 - 3:16 am
Tags: Cadbury’s, gorilla, viral, VIRALS THAT DON’T DIE
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No one will ever forget the first time they saw a gorilla beat the drums to Phil Collin’s ‘In the Air Tonight’, which is why this week’s viral that won’t die is Cadbury’s famed ‘Gorilla’ advert. The ad is no doubt one of the most talked about adverts of all time and went on to [...]
RESEARCH WATCH: Top UK retailers failing to integrate email with social media
May 17, 2010 - 9:39 pm
Tags: dotMailer, Research Watch, social media
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UK retailers are continuing to ignore key email marketing techniques that can increase online traffic and sales, and failing to use email to exploit the opportunities offered by the growing popularity of social media marketing, according to dotMailer’s annual email marketing benchmark study ‘Hitting the Mark’. The benchmark study, assessed emails sent from 36 UK retailers [...]
MARKETING NEWS BITES: iPad launch pushed back, Google’s privacy blunder and Facebook’s Farmville commission
A quick round-up of news from around web: Google has admitted that its fleet of cars responsible for gathering photographs for Google StreetView have, for several years, accidentally collected personal information – which could include email messages and passwords – sent by consumers over wireless networks. Reuters The UK release date of Apple’s iPad has [...]
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