Utalk
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Posts by Utalk
UTALK’S WEBSURF: Augmented reality recontextualizes consumerism
April 26, 2010 - 10:08 am
Tags: augmented reality
Posted in RSS Feed | 2 comments
Keiichi Matsuda is currently finishing up his architecture master’s degree at London’s Bartlett School of Architecture. He created this intriguing, beautiful and somewhat unnerving vision of everyday life in the future, as embellished by augmented reality. He writes, “may recontextualize the functions of consumerism and architecture, and change the way in which we operate within [...]
MARKETING NEWS BITES: Google’s new ads, Facebook drives more traffic and 3D TV arrives
April 23, 2010 - 2:33 am
Tags: 3D TV, Chrome, Facebook, Google, Microsoft
Posted in RSS Feed | 2 comments
A quick round-up of this morning’s news from around the web: Google has released two new ads on YouTube to showcase some features of its web browser, Chrome. Extensions and Translate are two components that flesh out users’ browsing experiences while simplifying online actions at the same time. The spots were created by agency BBH. [...]
MARKETING STUNT OF THE WEEK: Ubisoft’s poor judgment attracts police
New Zealand police ended up being called to the scene of a very poorly judged PR stunt for Ubisoft’s game, Splinter Cell: Conviction. The event reportedly involved an actor with bandaged hands pulling out an imitation pistol and threatening customers at a bar. Quite what the point of this was, no one is sure – but the [...]
MARKETING NEWS BITES: Apple demands ‘stolen’ iPhone be returned, Facebook advertising, Google and Skype
A quick round-up of this morning’s news from around the web: The Gizmodo iPhone scoop has ended in a formal letter being issued by Apple. asking for its phone back. Gizmodo’s editor-in-chief Brian Lam said he’d do it, as long as he received an on-the-record request for the phone. The official letter from Apple’s lawyers reads: [...]
Haven’t got your hands on an iPad yet?
News reports and video footage of the Apple’s new revolutionary device are spewing out of the US – but the Brits are yet to get their hands on one, and people are becoming impatient. Apple has announced that it will ship 3G-enabled iPads in the US “by May 7th”, although there is still no news [...]
WORST PLACED WEB ADS: Burn baby burn
April 20, 2010 - 9:00 pm
Tags: worst placed web ads
Posted in RSS Feed | 3 comments
This week’s worst placed web ad is one from the Australian news paper website the Sydney Morning Herald. Have you seen any ads while surfing the web that seem ironic or just plain wrong to you? Please send them in to melvnews@yahoo.com or comment below.
UTALK’S WEBSURF: 25 best practices in banner advertising
April 19, 2010 - 9:41 pm
Tags: Banner advertising, BannerSnack
Posted in RSS Feed | 1 comment
Today in our world wide web-surf we came across this brilliant e-book from BannerSnack.com The short e-book that will help you to dramatically improve the way you advertise online, and eventually create successful banner ads. You can download the e-book for free here: 25 best practices in banner advertising The e-book contains dozens of practical pieces [...]
MARKETING STUNT OF THE WEEK: Icelandic chefs use lava to cook up hot lunch
April 19, 2010 - 1:17 am
Tags: Iceland, MARKETING STUNT OF THE WEEK
Posted in RSS Feed | 1 comment
It’s causing chaos in the air space, but one hotel has found a unique way to cash in on the volcanic eruption in southern Iceland’s Eyjafjallajokull glacier. The Holt Hotel in Reykjavik has offered two of its regular guests a hot and steamy dining experience, flying the pair to the glacier near the volcano by [...]
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