UTalk_Contributor
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Posts by UTalk_Contributor
Microsoft dials into Skype
May 11, 2011 - 5:27 am
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Microsoft’s chief executive Steve Ballmer may be making claims about creating the “future of real-time communications” through its $8.5bn (£5.2bn) acquisition of internet telephony company Skype; but the overwhelming reaction has been simply – why? Many bloggers were quick to point out that the deal comes after both Google and Facebook has shown interest in [...]
Happy 5th Birthday Twitter
March 22, 2011 - 6:28 am
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So Twitter is five years old, and how it’s grown! Since the first tweet was sent by co-founder Jack Dorsey on March 21, 2006, the micro-blogging site has attracted more than 200 million users and about a billion tweets are now sent a week. It has become an acceptable part of everyday life for millions [...]
Paying with Facebook? The future of online spending?
January 26, 2011 - 7:04 am
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Facebook’s decision to make Facebook Credits the default form of payment for games may not be welcome news for everyone, but it shouldn’t come as a surprise. The move, which will come into effect on July 1, has been mooted for a year or more and, although it was met with grumblings from many developers, [...]
Mobile Fragmentation: What marketers need to know
October 6, 2010 - 12:38 am
Tags: iPhone, mobile
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By Simon Liss, Managing Director – We Love Mobile Fragmentation. Sounds painful, and for those planning and implementing mobile campaigns and services, it presents a real and present challenge. It’s the technical term for the fact that we all have different phones, and that these phones tend to work differently. Take a look around a [...]
Why Flash doesn’t always mean cash
September 30, 2010 - 6:55 am
Tags: rich media
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More than one in two consumers abandon sales from websites if they can not see a picture of the product as rich media becomes an essential element of brand marketing. New research from Brandbank reveals that despite the many industry voices calling for a move towards rich media capabilities in eCommerce platforms, without careful planning [...]
Why online retail growth is set to continue
September 28, 2010 - 12:21 am
Tags: e-commerce, online retailing
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Kara Trivunovic, senior director of strategic services at StrongMail explains why advanced sales techniques from retail websites are likely to prompt customers to choose the sofa over the high street more often, whatever the weather. Recent reports of a three-year high in online retail sales are not merely a reflection on the UK’s lousy weather [...]
Checking in? Think about it first
September 21, 2010 - 8:11 am
Tags: Facebook, Geolocation, social media
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Onlinefire’s Melanie Seasons questions our blatant disregard for own own privacy with the launch of Facebook Places in the UK. I’m going to come right out and say it: I have always thought Foursquare as kind of creepy, and with the introduction of Facebook Places in the States recently, I’m a tad worried LBS (or, [...]
Google’s ‘streaming’ search engine – impressive but that’s about where it ends
August 25, 2010 - 7:44 am
Tags: Google, SEO
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Google’s new streaming search engine will be well liked by users, but marketers are dubious of its benefits. Adam Bunn, head of SEO at Greenlight is one such marketer. Google is supposedly testing a ‘streaming’ search engine which gives the searcher results even before they ask. Captured on video, the results pages can be seen [...]
Putting your brand in the right hands
August 11, 2010 - 6:29 am
Tags: brands, IBM, mobile internet, smartphone
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By Mat Diss, Co-Founder, bemoko Back in 2008, IBM released survey results which suggested more than 50% of people would gladly substitute their PC web for mobile web. The reasoning behind this is pretty straightforward, because it enables the consumer to make a choice as to when and where they connect, whether in private, out [...]
Questions to ask your SEO agency – Part 2
August 10, 2010 - 12:08 am
Tags: SEO
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The digital era is well and truly in full flight. Just 10 years ago, some businesses were allocating minimal percentages of their marketing budgets to online, including SEO (Search Engine Optimisation). Fast forward to 2010 and no business can afford to be without this element of the marketing mix. Following are the second in our [...]

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