Brits love visiting social sites via mobile

UK internet users make the most of social networking sites via their mobile phones, according to new research from InSites Consulting.

The research found that 32% of UK internet users surf social media sites using their mobiles, while the European average in 26%. The global percentage is also 26%.

The figures aren’t surprising as thanks to the likes of the iPhone and Andorid handsets, surfing the internet via mobile has become somewhat second nature.

In fact, many are no longer even logging on to the internet via their home computers…they have it in their hands via their mobile handsets which they are also using at home.

Mobile users are the most intensive visitors of social media sites.

Given the positive evolution of mobile internet, we can expect a further growth of social media use, says InSites Consulting.

Surfers who consult social media via their mobiles log in an average of three times per day. The average for people without mobile access is 1.5 times per day.

Mobile users are also more active when it comes to sending messages, uploading photos and becoming fans of brands.

Steven Van Belleghem, Managing Partner of InSites Consulting, said, “As a result of mobile internet, consumers can immediately share their impressions with their network, which increases the spontaneity of these messages. Expectations for the growth of mobile internet are positive, which means the use of social media will increase even more over the coming years.”