Everything marketers need to know about the social media landscape

Are you tired of wondering what this ‘social media’ thing is all about?

Do you want to know how it can help you?

Well wonder no more! Created for CMO.com by client 97th Floor, a new chart promises to guide you through the choppy and unsure waters of social networks and how to create social media strategy!

Yes that is reading like an infomercial on purpose – because frankly, there’s no excuse any more to avoid using social media.

The Facebook founder, Mark Zuckerberg, won Cannes’ Media Person of the Year this week, Twitter launched an ad platform and MySpace announced a major site overhaul. So there’s never been a better time to understand social media and how it can work for you (and your client).

The CMO’s guide to the social landscape, takes all the major social media sites in the US and analyzes their capabilities in four sectors: customer communication, brand exposure, driving traffic to your site, and SEOs.

For the full social media ‘cheat sheet’ click here