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	<title>A New Kind of Marketing</title>
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	<pubDate>Wed, 17 Mar 2010 04:24:04 +0000</pubDate>
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		<title>Marketers still not sure how to fully exploit the digital channel</title>
		<link>http://anewkindofmarketing.utalkmarketing.com//marketers-still-not-sure-how-to-fully-exploit-the-digital-channel/</link>
		<comments>http://anewkindofmarketing.utalkmarketing.com//marketers-still-not-sure-how-to-fully-exploit-the-digital-channel/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 04:24:04 +0000</pubDate>
		<dc:creator>Melinda Varley</dc:creator>
		
		<category><![CDATA[RSS Feed]]></category>

		<category><![CDATA[digital marketing]]></category>

		<guid isPermaLink="false">http://anewkindofmarketing.utalkmarketing.com//?p=475</guid>
		<description><![CDATA[
Making more effective use of digital channels is the key challenge for UK marketers this year, according to new research from Experian, with improved targeting and access to internal resource being the major drivers for digital success. 
 
The research, which polls the views of senior marketers across a range of major market sectors, revealed that [...]]]></description>
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		<title>Happy 25th birthday .com</title>
		<link>http://anewkindofmarketing.utalkmarketing.com//happy-25th-birthday-com/</link>
		<comments>http://anewkindofmarketing.utalkmarketing.com//happy-25th-birthday-com/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 07:59:28 +0000</pubDate>
		<dc:creator>Melinda Varley</dc:creator>
		
		<category><![CDATA[RSS Feed]]></category>

		<category><![CDATA[.com]]></category>

		<category><![CDATA[internet]]></category>

		<guid isPermaLink="false">http://anewkindofmarketing.utalkmarketing.com//?p=472</guid>
		<description><![CDATA[
Technology. Brilliant isn’t it. Can you believe it only started about 25 years ago?
Perhaps it’s an exaggeration, technology isn’t just defined as the internet, although sometimes it certainly seems that way.
The internet, 25 years old today, has fundamentally changed the way that marketers do their jobs for ever. It’s brought advertising to the mass market [...]]]></description>
		<wfw:commentRss>http://anewkindofmarketing.utalkmarketing.com//happy-25th-birthday-com/feed/</wfw:commentRss>
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		<title>Google 99.9% sure it will shut China site: good news for Yahoo and Bing?</title>
		<link>http://anewkindofmarketing.utalkmarketing.com//google-999-sure-it-will-shut-china-site-good-news-for-yahoo-and-bing/</link>
		<comments>http://anewkindofmarketing.utalkmarketing.com//google-999-sure-it-will-shut-china-site-good-news-for-yahoo-and-bing/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 05:47:21 +0000</pubDate>
		<dc:creator>Melinda Varley</dc:creator>
		
		<category><![CDATA[RSS Feed]]></category>

		<category><![CDATA[Baidu]]></category>

		<category><![CDATA[China]]></category>

		<category><![CDATA[Microsoft]]></category>

		<category><![CDATA[search marketing]]></category>

		<category><![CDATA[SEO]]></category>

		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://anewkindofmarketing.utalkmarketing.com//?p=469</guid>
		<description><![CDATA[
Talks with China over censorship have got Google nowhere fast and the search engine giant is now &#8220;99.9%&#8221; certain to shut its Chinese search engine, according to weekend reports. But what will its China exit mean for other search brands and furthermore, search advertising?
 If there were a set of traffic lights blocking Google competitors wishing [...]]]></description>
		<wfw:commentRss>http://anewkindofmarketing.utalkmarketing.com//google-999-sure-it-will-shut-china-site-good-news-for-yahoo-and-bing/feed/</wfw:commentRss>
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		<title>Everything marketers need to know about the social media landscape</title>
		<link>http://anewkindofmarketing.utalkmarketing.com//everything-marketers-need-to-know-about-the-social-media-landscape/</link>
		<comments>http://anewkindofmarketing.utalkmarketing.com//everything-marketers-need-to-know-about-the-social-media-landscape/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 02:52:12 +0000</pubDate>
		<dc:creator>Melinda Varley</dc:creator>
		
		<category><![CDATA[RSS Feed]]></category>

		<category><![CDATA[Digg]]></category>

		<category><![CDATA[Facebook]]></category>

		<category><![CDATA[LinkedIn]]></category>

		<category><![CDATA[Mark Zuckerberg]]></category>

		<category><![CDATA[MySpace]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[Twitter]]></category>

		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://anewkindofmarketing.utalkmarketing.com//?p=460</guid>
		<description><![CDATA[
Are you tired of wondering what this ‘social media’ thing is all about?
Do you want to know how it can help you?
Well wonder no more! Created for CMO.com by client 97th Floor, a new chart promises to guide you through the choppy and unsure waters of social networks and how to create social media strategy!
Yes [...]]]></description>
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		<title>Prepare for more Twitter attacks, only 21% of users are ‘true’ users</title>
		<link>http://anewkindofmarketing.utalkmarketing.com//preparing-for-more-twitter-attacks-only-21-of-uses-are-%e2%80%98true%e2%80%99-users/</link>
		<comments>http://anewkindofmarketing.utalkmarketing.com//preparing-for-more-twitter-attacks-only-21-of-uses-are-%e2%80%98true%e2%80%99-users/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 03:59:20 +0000</pubDate>
		<dc:creator>Melinda Varley</dc:creator>
		
		<category><![CDATA[RSS Feed]]></category>

		<category><![CDATA[hackers]]></category>

		<category><![CDATA[privacy]]></category>

		<category><![CDATA[security]]></category>

		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://anewkindofmarketing.utalkmarketing.com//?p=453</guid>
		<description><![CDATA[
Only 21% of Twitter users are ‘true Twitter users’ according to a new report from Barracuda Networks, does that mean that everyone else a) got bored or b) are hackers?
A true Twitter User as someone who has three main attributes:
·         Has at least 10 followers
·         Follows at least 10 people
·         Has tweeted at least 10 [...]]]></description>
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		</item>
		<item>
		<title>SEO - beyond the page</title>
		<link>http://anewkindofmarketing.utalkmarketing.com//seo-beyond-the-page/</link>
		<comments>http://anewkindofmarketing.utalkmarketing.com//seo-beyond-the-page/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 03:06:21 +0000</pubDate>
		<dc:creator>Bruce Townsend</dc:creator>
		
		<category><![CDATA[RSS Feed]]></category>

		<category><![CDATA[search]]></category>

		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://anewkindofmarketing.utalkmarketing.com//?p=450</guid>
		<description><![CDATA[
Bruce Townsend, ecommerce software supplier, Actinic
As a search engine optimisation specialist, people often ask if I can guarantee to get their web pages into top three positions on Google. The answer of course is, ‘no’ – at least, not for useful phrases that lots of people are actually searching for. Anyone who gives such a [...]]]></description>
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		<item>
		<title>Will this ad make you switch to Bing?</title>
		<link>http://anewkindofmarketing.utalkmarketing.com//will-this-ad-make-you-switch-to-bing/</link>
		<comments>http://anewkindofmarketing.utalkmarketing.com//will-this-ad-make-you-switch-to-bing/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 02:12:21 +0000</pubDate>
		<dc:creator>Melinda Varley</dc:creator>
		
		<category><![CDATA[RSS Feed]]></category>

		<category><![CDATA[Bing]]></category>

		<category><![CDATA[Google]]></category>

		<category><![CDATA[Microsoft]]></category>

		<guid isPermaLink="false">http://anewkindofmarketing.utalkmarketing.com//?p=442</guid>
		<description><![CDATA[

 
 This new ad for Microsoft’s Bing search engine is excellent. It goes right to the heart of the problem that many internet searches often have – finding what they really want, the first time. 
As I’ve said before, Microsoft underwent extensive studies into how people used search engines, and what would make them switch before [...]]]></description>
		<wfw:commentRss>http://anewkindofmarketing.utalkmarketing.com//will-this-ad-make-you-switch-to-bing/feed/</wfw:commentRss>
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		<item>
		<title>The alternative to charging for content – and still make money</title>
		<link>http://anewkindofmarketing.utalkmarketing.com//the-alternative-to-charging-for-content-%e2%80%93-and-still-make-money/</link>
		<comments>http://anewkindofmarketing.utalkmarketing.com//the-alternative-to-charging-for-content-%e2%80%93-and-still-make-money/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 14:11:50 +0000</pubDate>
		<dc:creator>clarkturner</dc:creator>
		
		<category><![CDATA[RSS Feed]]></category>

		<category><![CDATA[advertisers]]></category>

		<category><![CDATA[affiliate]]></category>

		<category><![CDATA[affiliatemarketing]]></category>

		<category><![CDATA[commercial]]></category>

		<category><![CDATA[digital advertising]]></category>

		<category><![CDATA[online]]></category>

		<category><![CDATA[retail]]></category>

		<guid isPermaLink="false">http://anewkindofmarketing.utalkmarketing.com//?p=439</guid>
		<description><![CDATA[
Publishers are faced with an ever growing challenge as print sales slip and readers largely reluctant to pay for content online.
Sure they could start simply churning out advertorial. That would surely keep the advertisers happy, but where’s the editorial credibility or ethics?
A new tool could well be the much sought after holy grail offering to [...]]]></description>
		<wfw:commentRss>http://anewkindofmarketing.utalkmarketing.com//the-alternative-to-charging-for-content-%e2%80%93-and-still-make-money/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Apple makes a splash with product placement</title>
		<link>http://anewkindofmarketing.utalkmarketing.com//apple-makes-a-splash-with-product-placement/</link>
		<comments>http://anewkindofmarketing.utalkmarketing.com//apple-makes-a-splash-with-product-placement/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 07:36:04 +0000</pubDate>
		<dc:creator>Melinda Varley</dc:creator>
		
		<category><![CDATA[RSS Feed]]></category>

		<category><![CDATA[Apple]]></category>

		<category><![CDATA[broadcasters]]></category>

		<category><![CDATA[product placement]]></category>

		<guid isPermaLink="false">http://anewkindofmarketing.utalkmarketing.com//?p=436</guid>
		<description><![CDATA[
The UK government has confirmed on various occasions in various proposals that it will eventually allow product placement on British TV to provide a new revenue stream for beleaguered commercial broadcasters – the time to move on this is now, as Apple as proved.
Last year, the Apple brand dominated the product placement industry with the [...]]]></description>
		<wfw:commentRss>http://anewkindofmarketing.utalkmarketing.com//apple-makes-a-splash-with-product-placement/feed/</wfw:commentRss>
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		<title>Bing is rising in the ranks but will it convince marketers?</title>
		<link>http://anewkindofmarketing.utalkmarketing.com//bing-is-rising-in-the-ranks-but-will-it-convince-marketers/</link>
		<comments>http://anewkindofmarketing.utalkmarketing.com//bing-is-rising-in-the-ranks-but-will-it-convince-marketers/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 22:34:52 +0000</pubDate>
		<dc:creator>Melinda Varley</dc:creator>
		
		<category><![CDATA[RSS Feed]]></category>

		<category><![CDATA[advertisers]]></category>

		<category><![CDATA[Bing]]></category>

		<category><![CDATA[Google]]></category>

		<category><![CDATA[marketers]]></category>

		<category><![CDATA[Microsoft]]></category>

		<category><![CDATA[PPC]]></category>

		<category><![CDATA[search engine]]></category>

		<guid isPermaLink="false">http://anewkindofmarketing.utalkmarketing.com//?p=434</guid>
		<description><![CDATA[
Earlier this month, Microsoft was launching an attack on Google saying its rival  is anti-competitive. Today, Bing is launching an advertising assault on Google, but will all this child’s play convince marketers to come on board to this new, super-dooper decision engine?
Microsoft&#8217;s search engine may trail Google in searches, but when it comes to Fans [...]]]></description>
		<wfw:commentRss>http://anewkindofmarketing.utalkmarketing.com//bing-is-rising-in-the-ranks-but-will-it-convince-marketers/feed/</wfw:commentRss>
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