MARKETING NEWS BITES: Apple’s iPad sales figures, Facebook investigated and smartphone shipments up 50%
A round up of news from around the web:
Checks with 50 Apple retail stores have led one prominent analyst to predict Apple sold about 300,000 iPad 3G units, including pre orders, over the device’s first weekend of sales. Apple Insider
Days after Facebook launched its “Open Graph Platform” that extends the social net’s web across third-party sites, it got a surprise rebuke from New York Sen. Charles Schumer, who wrote a letter asking the Federal Trade Commission to develop guidelines for how Facebookers’ information can be used. Facebook says it is currently listening and responding to the concerns. AdAge
The global smartphone market has seen its best quarter for the first time in almost three years, according to Strategy Analytics. Global smartphone shipments jumped by a gigantic 50% to 54 million in Q1 from 36 million in the year-ago period. Smartphones accounted for 18% of all smartphones shipped. paidContent
And lastly, ITV is eyeing a £20m advertising boost from the football World Cup this summer. The broadcaster will report on Friday that advertising on ITV1 in June, when the tournament kicks off, is expected to be 15%-20% up on last year. Depending on England’s progression in the tournament and a late rush of money, experts say ITV1’s income could end up 25% higher than last June. The Times







