Adshel has launched a new tool that can predict how well an advertising campaign will perform before it even runs.

Adshel Recall Predictor is a ‘world first’ according to the outdoor media company.

It’s based on key planning factors such as package selection, campaign reach and frequency, target audience, creative strength and media mix composition.

The Recall Predictor works by returning recall results and critically assesses areas where improvements can be made to boost recall levels.

Clients can also utilise the tool to better understand their ROI.

The tool was developed in conjunction with research agency Millward Brown and is based on recall and diagnostic results from hundreds of Adshel Campaign Monitor studies, which Adshel ran via Nielsen’s Omnibus in the past 10 years.

A basic version of the tool is available online and free by clicking here (www.adshel.com.au/how/insights/recall).


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