Why over 50s are flocking to social sites

Social media networks are increasingly appealing to older users, according to eMarketer.

A May 2010 survey from Pew Internet and American Life Project reveals that internet usage among users aged 50 and over has almost doubled during the past year from 22% to 42%.

Almost half, 47%, of 50 to 64-year-old internet users and 26% of seniors aged 65 and over also indicate that they use social networking websites, compared to 13% and 25%, respectively, last year.

The Pew report explains that the lure of social media for older users can be attributed to the fact that social media websites provide an ideal way of reconnecting with others from the past.

Social media is also useful for parents and grandparents to learn about the lives of their children and grandchildren.

Furthermore, the report asserts that people with chronic diseases are more likely to reach people online, and older people are more likely to have a chronic disease.

Ironically, the surge in older users participating in social networks may be pushing younger users away.

eMarketer said, “Already hyper-vigilant about their privacy and what they share, young users may stop considering social networks cool when their parents join – let alone their grandparents.”