Research In Motion’s Blackberry continues to be the smartphone of choice among consumers, but Apple’s iPhone is quickly catching up, according to a recent survey by ChangeWave Research.

A week long survey conducted in September, revealed that RIM has 40% market share. But there’s a dip f one percentage point compared to June 2009. And this is the lowest market share for RIM in two years.

RIM is facing Stiff competition from Apple, its iPhone (on the market for two years this September) already has a 30% market share now. An increase of 5% since June.

Palm has remained steady, retaining its 7% market share since June. It’s to note that the two important launches, Palm Pre and Pixi, have not positively affected the Palm market share.

Back in June 2006, Palm had a market share of 36% it had eroded steadily from that peak to 7% now.

Perhaps it’s the array of iPhone applications that has ensured Apple’s success. Or it could just be done to its incredible brand. Visitors to Brandchannel.com claim Apple is the brand they cannot live without. It is the marque they most want to sit next to at a dinner party and with which they most identify.


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