See what campaigns have made the Social Media Hall of Fame

From small companies to global organisations, social media campaigns are playing an increasingly important role in brand marketing. Now, social media agency Umpf has compiled a Social Media Campaign Hall of Fame.

The agency haslisted 54 of the world’s best social media campaigns, from iconic brands such as Coca-Cola, Ford, Nike and Nokia to lesser known names such as Ascendgence and DARPA.

Whether you’re one of the world’s superbrands or a small, local supplier, clever social media campaigns can help raise product awareness, increase sales, drive footfall, add fans, improve SEO and online visibility, or just make people think ‘cool, I like that company’, says Umpf.

The Social Media Campaign Hall of Fame is in no particular order and, as is the case with lists like this, there’ll be great campaigns you love that are not yet listed, says the Umpf blog.

This is not a list of the campaigns that have the most followers/biggest fan base/most views.  It’s about doing creative, interesting campaigns.  And, of course, that’s subjective.

Campaigns that made the list include Nike’s ‘Grid’ (below), Blendtec’s ‘Will it blend?’, Nokia’s ‘You are here’
Coca Cola’s ‘Happiness Machine’ and Ford Fiesta’s ‘The social media fast lane’. To see all the campaigns that made the list click here.

Adrian Johnson, Umpf owner, said: “Whether they’ve been created to raise product awareness, increase sales, drive footfall, add fans, improve SEO or enhance audience engagement, one simple thread links all these social media campaigns together, a clever concept.

“At the heart of any great marketing campaign, whether it’s a press ad, a piece of DM, sales promotion, PR, or in this case social media, you’ll typically find a brilliant idea – each of the campaigns in our Hall of Fame exhibits that trait helping generate brand buzz, conversations, interaction and engagement.”