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LinkedIn playing catch up in the background
Oct 20th
Professional business networking site LinkedIn may not always make the headlines, but the site continues to prove its value.
LinkedIn users can now customise their profiles with five new profile sections: publications, languages, skills, certifications, and patents. If you just click on “Add Sections” on you “Edit Profile” page, you can see the whole list of available options.
LinkedIn’s Aaron Bronzan said, “If you are an author, academic professional, or a researcher, your body of publications helps define you as a professional. With the Publications section, you can add your published work to your profile.”
Professionals with language fluency can also indicate their expertise with the Languages section.
With patents, users can show patents that they have been granted, as well as those that are pending.
Also, last week, LinkedIn opened up LinkedIn Labs, which spotlights other LinkedIn features and tools that haven’t been released to the public.
With the launch, Linked shared NewIn 2.0, a real-time view of people joining LinkedIn, which utilises Google Earth, and ChromeIn, which lets you view LinkedIn network updates from Chrome.
Nike takes on Adidas with Facebook film starring Ronaldo
May 21st
As Facebook grapples with staff over privacy concerns and deals with users boycotting the site, it still has managed to remind us of its power over advertisers.
Everyone wants to be on Facebook, everyone in the marketing world that is. If you’re not on Facebook, you’re out of touch. And after all, there are over 500 million people there.
This strength has been proven by Nike’s decision to exclusively launch its new World Cup advertising campaign.
The campaign kicks off today with a 10 minutes film on Facebook featuring Cristiano Ronaldo, Didier Drogba and Wayne Rooney. You can see it here.
The video is only viewable to Facebook users and can only be viewed after the viewer has clicked on the ‘Like’ button.
The film includes a three-minute advertisement, called “Write the Future,” and intersperses on-field action with reactions from viewers all over the world.
In June, Nike also plans to roll out an Elf Yourself-type online experience that lets consumers generate ripple videos and visuals from their own photos.
Since Nike is vying with Adidas for supremacy in the Football category, both view the World Cup as a major battle and perhaps social media is the perfect field in which to play it on.
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