Posts tagged adidas
Nike takes on Adidas with Facebook film starring Ronaldo
May 21st
As Facebook grapples with staff over privacy concerns and deals with users boycotting the site, it still has managed to remind us of its power over advertisers.
Everyone wants to be on Facebook, everyone in the marketing world that is. If you’re not on Facebook, you’re out of touch. And after all, there are over 500 million people there.
This strength has been proven by Nike’s decision to exclusively launch its new World Cup advertising campaign.
The campaign kicks off today with a 10 minutes film on Facebook featuring Cristiano Ronaldo, Didier Drogba and Wayne Rooney. You can see it here.
The video is only viewable to Facebook users and can only be viewed after the viewer has clicked on the ‘Like’ button.
The film includes a three-minute advertisement, called “Write the Future,” and intersperses on-field action with reactions from viewers all over the world.
In June, Nike also plans to roll out an Elf Yourself-type online experience that lets consumers generate ripple videos and visuals from their own photos.
Since Nike is vying with Adidas for supremacy in the Football category, both view the World Cup as a major battle and perhaps social media is the perfect field in which to play it on.
Adidas incorporates film noir, graphic novel and Japanese anime in new ad
May 12th
Film noir, graphic novel and Japanese anime techniques come together in a rallying cry for Adidas’ forthcoming World Cup campaign.
And if you ever wondered just what technology can bring to TV adverts then just take a look at Adidas’ new ad for its new F50 adiZero football boot. The ad, called ‘Fast vs Fast’, stars Lionel Messi and David Villa in Barcelona, see below:
The film encompasses all aspect of digital and incorporates technology made popular by the film the Matrix. It really is a marvel (get it?) and leaves me wondering why more brands aren’t taking on similar ideas.
This campaign signals the monumental shift in the advertising sector which has meant that TV ads now must be more creative, have more impact and have that ‘wow’ factor in order to stand out and grab attention, as more and more people are simply skipping ads or watching TV via the internet.
The campaign was initially launched online and will now run globally as a TV spot. It is backed by Adidas’ 50 Days of Fast campaign on www.facebook.com/adidasfootball, which features Messi, Kaka, De Rossi, Simao, Ballack and Gourcuff giving insights on how they think football has developed over the years to become a faster game.
The 90-second film splices live action with animation to become an ultimate portrayal of speed. By using a variety of in-camera and post-production techniques, including multiple speed changes in one frame.
Nick Craggs, Adidas UK Marketing Director says that Adidas needed a special way to launch the lightest, most technologically advanced boot ever made and the graphic novel – with its world of superheroes – really allows the brand to showcase the genre defining F50 adiZero.
The epic spot has been created by ultra cool agency 180 Amsterdam and RIOT.
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