Posts tagged Adobe
Adobe launches ad and microsite to hit back at Apple
May 14th
Adobe Systems has hit back at Apple following much criticism from Steve Jobs who has very publically detailed exactly why he doesn’t like the software and the reasons it is not included in the iPad (or the iPod or iPhone for that matter).
The maker of Flash has launched an advertising campaign in retaliation to the Apple CEO’s criticism of Adobe’s Flash technology – a crucial tool for displaying video and interactive content.
The print and online ads from Adobe seek to emphasise the company’s “openness” and explain the “truth about Flash”. They cite figures that suggest three-quarters of web video is viewed using Flash.
The full page ads rare running in newspapers such as The New York Times and the Wall Street Journal. The company has also launched a microsite to get its message across.
The strapline is ‘We love choice’ and the (long) ad reads:
“At Adobe, we believe that the open flow of creativity, ideas, and information should be limited only by the imagination. Innovation thrives when people are free to choose the technologies that enable them to openly express themselves and access information where and when they want. Everyone loses when technological barriers impede the exchange of ideas.
Openness is at Adobe’s core. Our first technology was an open standard that liberated publishing from proprietary printing systems, and soon afterward our PDF technology eliminated barriers to sharing documents across platforms.
Adobe Flash technology enables the delivery of content to hundreds of millions of people, regardless of platform or browser. In 2009, in partnership with Google, Research In Motion, and dozens of other companies, we formed the Open Screen Project, a coalition committed to making web experiences seamlessly available on any mobile device. Read the rest of this entry »
Six reasons why Steve Jobs hates Flash (and doesn’t need it)
May 3rd
Steve Jobs, Apple CEO, last week declared war on rival Adobe with a scathing attack on its Flash video programming technology. In an open letter he lists six reasons why Apple does not need Flash.
Jobs published a rare open letter branding Flash a failure on mobile devices. Meanwhile, Flash is the most widespread video player technology on the web used by many millions of sites for videos and games.
But here are his six reasons why Flash is a technology of the past:
- The programming foundation is full of software bugs. “Flash is the number one reason Macs crash,” he wrote.
Flash, says Jobs, drains battery life and does not work properly on touchscreen devices.
- Flash puts a third party between Apple and software developers. That means developers could take advantage of improvements from Apple only if Adobe chose to upgrade its own software.
- Other emerging programming standards such as HTML5, can perform many of the same tasks, and are catching on with software developers.
- Leading video and news websites have recoded some videos to make them viewable on the iPhone and iPad.
- “Flash is no longer necessary to watch video or consume any kind of web content. New open standards created in the mobile era, such as HTML5, will win on mobile devices (and PCs too).
MARKETING NEWS BITES: Google rolls out free maps, Adobe takes on Apple and Facebook competitor emerges
Apr 22nd
A quick round-up of this morning’s news from around the web:
Google has rolled out free turn-by-turn satellite navigation for some Android users in the UK and Ireland, six months after it did so for its US customers. The new functionality was deployed in beta form on Wednesday. Google Maps Navigation can show traffic conditions and satellite or street views, and works with voice commands. It will work on any handset running version 1.6 or higher of the Android OS. ZDNet
Celebrity chefs are cashing in on the iPhone craze by launching their own apps to promote their cooking skills. Nigella Lawson is officially a domestic iGoddess after her first iPhone application soared straight to the top of the charts. The culinary queen’s ‘Quick Collection’ was ranking as the UK’s top-selling lifestyle app for Apple devices, just hours after it was launched on Tuesday. Gordon Ramsey also has an app in the works. Daily Mail
Adobe Systems has gone from touting its technology for building Flash applications that run on the iPhone to canceling future development of that technology. When Apple changed the terms of its iPhone 4.0 software developer kit license, it effectively blocked Adobe’s move. Adobe has now disclosed in a regulatory filing that its business could be harmed if the iPhone and iPad don’t support it and could be considering legal action against Apple. CNET
A new social network has launched! AY.com – Anonymous You – allows users to create profiles similar to other sites such as Facebook, but differs in that users leaving comments on a profile page are completely anonymous. The sites CEO said he came up with the concept of AY.com “because there have been so many times when I found myself and my friends wishing we could answer questions or make comments anonymously. WebProNews
MediaCom has been named Media Agency Network of The Year at the prestigious Festival of Media 2010 Awards in Valencia. The awards celebrate the very best in media thinking and communications strategy from around the world and judges comprise senior figures from global advertisers, agency networks and media experts. The agency also picked up two awards for individual campaigns, including one for Best Communications Strategy for its T-Mobile ‘Dance’campaign. MediaCom
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