Posts tagged Apple
RIM still holds smartphone market share…but Apple catching up
Nov 4th
Research In Motion’s Blackberry continues to be the smartphone of choice among consumers, but Apple’s iPhone is quickly catching up, according to a recent survey by ChangeWave Research.
A week long survey conducted in September, revealed that RIM has 40% market share. But there’s a dip f one percentage point compared to June 2009. And this is the lowest market share for RIM in two years.
RIM is facing Stiff competition from Apple, its iPhone (on the market for two years this September) already has a 30% market share now. An increase of 5% since June.
Palm has remained steady, retaining its 7% market share since June. It’s to note that the two important launches, Palm Pre and Pixi, have not positively affected the Palm market share.
Back in June 2006, Palm had a market share of 36% it had eroded steadily from that peak to 7% now.
Perhaps it’s the array of iPhone applications that has ensured Apple’s success. Or it could just be done to its incredible brand. Visitors to Brandchannel.com claim Apple is the brand they cannot live without. It is the marque they most want to sit next to at a dinner party and with which they most identify.
Orange looks to cash in on mobile internet with iPhone
Nov 3rd
The mobile internet has certainly been given a boost this year with the increasing popularity of Apple’s iPhone and the Android, now, French telecoms provider Orange is looking to further cash in on what has proved to be a natural progression for telcos – the mobile internet.
From next Tuesday (November 10), Orange will begin selling the iPhone, a long two years since its launch in the UK when the telco missed out on the lucrative contract when it went exclusively to O2.
The introduction of Apple’s handset is set to boost revenues at the UK third largest telco, which already boasts 4.7 million mobile internet subscribers.
Research from Juniper has revealed that the mobile internet ad spending could be well quadrupling from the current day £250 million to well over £1 billion by 2014.
An increase in mobile internet ad spend won’t not directly impact the revenues of the mobile network operators, but it is an indication of how lucrative the medium is going to be in the near future.
Last week, Orange reported a significant rise in its mobile internet customer base in its otherwise disappointing 2009 financial results.
It increased the number of mobile internet customers by almost two-thirds (64%) in the first nine months of 2009, compared to the same period last year – proving it can handle the ever increasing and demanding iPhone audience.
The network offers a range of mobile internet packages offering speeds of up to 3.6 Mbps which start from £4.89 a month.
In the build to its iPhone November 10 debut, Orange has launched a £4m outdoor and press advertising campaign to promote its 3G network, which it claims covers more than 93% of the population.
Orange has a strategy of looking to woo customers with its claim to have the best network based on third generation mobile technology, which enables reasonable web surfing on handsets.
Who does Microsoft want to be and to whom?
Oct 23rd
The battle between tech giants Microsoft and Apple has now gone far behind those rather annoying ‘I’m a Mac, I’m a PC’ ads and is in full swing.
Both companies this week launched new products. Apple came out with some interesting new innovations including a 27 inch screen (the iMac) and Microsoft launched a number of new applications – which I think is actually a very interesting move for the company.
However, Microsoft has lacked much innovation in terms of new ideas. It seems the tech giant that once ruled the world is simply playing catch-up (does anybody remember Zune…who actually has one?).
Apple on the other hand, doesn’t even have to try. Its brand advocates are so loyal and besotted with this ‘hip and trendy’ brand that it doesn’t have to launch hundred of products a year – just a few new gadgets will do.
Anything Apple does is ‘revolutionary’ and instantly cool. Microsoft is still, well, Microsoft. A little outdated and is coming across as simply being, well, a little desperate.
Its launch of Bing earlier this year signaled a new fight as it took on search engine giant Google – trying to cash in on search marketing revenues. But is it too late? What will compel internet users to switch from Google, a brand they have great affinity with and have trusted for years (probably since they first began using the internet!)? It’ll have to be huge.
As a society we have to challenge the big players. We can’t let them have a monopoly on any given market and we need other companies to offer us alternatives – not everyone is the same. But is Microsoft trying too hard to be too many things to too many people and in the process losing site of itself?
Who knows what Microsoft stands for anymore, and furthermore, why would advertisers get on board if they can’t be exactly sure about what they brand does anymore and for whom?
Recent Comments