Posts tagged AVIATION
SECTOR FOCUS: AVIATION Lufthansa’s hidden treats
Apr 19th
German airline Lufthansa is on the promotion trail. It’s about to launch its very own A380 and is celebrating the end of the economic crisis with record profits (€130m). As well as its chocolately treats, it’s harnessing the power of digital and new technology to reach passengers.
The slogan for the wider campaign for the launch is, ‘A380 Be part of it’ and the airline has held an online competition for people to indeed ‘get onboard’ and name its new big bird. The airline received a more than 150,000 entries and is now deciding out of 50 finalists.
The Lufthansa website also has a dedicated microsite which has a gallery of pictures of the new aircraft as well as an interactive 3D film showing passengers around the plane. Flights on the A380 will begin next month.
Lufthansa has been busy in terms of marketing so far this year. Last month it launched an optimized iPhone application allowing customers access to a host practical information about services while on the go. Read the rest of this entry »
How good are airlines at marketing communications in a crisis?
Apr 19th
Not very good apparently. Thousands of stranded passengers have complained in various news outlets over the weekend of the lack of information coming from their chosen airlines as to what the plan is to get them up in the air.
What are the airlines doing in terms of communicating to passengers?
The volcanic eruption in Iceland is still causing havoc in European airspace, despite reports that several airlines have sent up test flights with no problems begging the question: Can we go now?
British Airways
Severe flight disruption notice features on the company’s website prompting passengers to click in for brief updates.
“All British Airways flights to and from London airports are cancelled on Sunday 18 and Monday 19 April… We are keeping our flying schedule under constant review and will aim to give you as much notice as possible once we receive more information from NATS.”
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