Twitter co-founder has this week unveiled the details of how the micro-blogging site will make money from advertising on Twitter – Promoted Tweets.

twitter-logoIt’s no secret that Twitter ranks as one of the most popular sites on the internet. Over the years since its launch, the site claims it has actually resisted introducing a traditional web advertising model because it first wanted to “optimize for value before profit”.

The truth, more like, is probably something to do with the fact the site couldn’t figure out the ‘how’ and still maintain its integrity.

But, the open exchange of information creates opportunities for individuals, organizations, and businesses alike.

Twitter, on its blog, said that it has now recognized value in this exchange and planned to amplify it in a meaningful and relevant manner.

“Stubborn insistence on a slow and thoughtful approach to monetization—one which puts users first, amplifies existing value, and generates profit has frustrated some Twitter watchers. “

Hence the new advertising model – Promoted Tweets.

The social networking site describes the model as “non-traditional, easy, and it makes a ton of sense for Twitter”. But does it make sense for advertisers? Read the rest of this entry »