Posts tagged Cristiano Ronaldo
Cristiano Ronaldo wins the search popularity crown
Jun 16th
World Cup fever is at an all time high this year, but you’d be surprised about where our patriotism lies when it comes to our most loved players.
Rio Ferdinand is the most searched for footballer in the UK this World Cup season and Cristiano Ronaldo is the most popular around the world, according to statistics from Hitwise Intelligence.
At the beginning of the Cup, one in every 155 search terms typed into a search engine in the UK were World Cup related.
Injured England captain Rio Ferdinand was the most searched for footballer in the UK during the week ending 05/06/10, and he was joined in the top 10 at number three by Theo Walcott, another England star who isn’t actually playing in South Africa.
Here is the full top 10 list:
1. Rio Ferdinand
2. Joe Cole
3. Theo Walcott
4. Cristiano Ronaldo
5. Wayne Rooney
6. Steven Gerrard
7. Fernando Torres
8. Frank Lampard
9. John Terry
10. Emile Heskey
Former Manchester United winger and Portugal captain Cristiano Ronaldo was in the fourth place in the UK, but was the most searched for player in all of the other countries studied including France, USA, Brazil, Australia and New Zealand.
The lists of the most searched players in different countries in the tables below reveal the global popularity of the football’s biggest stars.
People all over the world are searching for Cristiano Ronaldo, while Spanish players are also extremely popular – Fernando Torres, Cesc Fabregas and David Villa appear high up on many of the lists. Read the rest of this entry »
Nike takes on Adidas with Facebook film starring Ronaldo
May 21st
As Facebook grapples with staff over privacy concerns and deals with users boycotting the site, it still has managed to remind us of its power over advertisers.
Everyone wants to be on Facebook, everyone in the marketing world that is. If you’re not on Facebook, you’re out of touch. And after all, there are over 500 million people there.
This strength has been proven by Nike’s decision to exclusively launch its new World Cup advertising campaign.
The campaign kicks off today with a 10 minutes film on Facebook featuring Cristiano Ronaldo, Didier Drogba and Wayne Rooney. You can see it here.
The video is only viewable to Facebook users and can only be viewed after the viewer has clicked on the ‘Like’ button.
The film includes a three-minute advertisement, called “Write the Future,” and intersperses on-field action with reactions from viewers all over the world.
In June, Nike also plans to roll out an Elf Yourself-type online experience that lets consumers generate ripple videos and visuals from their own photos.
Since Nike is vying with Adidas for supremacy in the Football category, both view the World Cup as a major battle and perhaps social media is the perfect field in which to play it on.
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