Posts tagged Digg
Everything marketers need to know about the social media landscape
Mar 12th
Are you tired of wondering what this ‘social media’ thing is all about?
Do you want to know how it can help you?
Well wonder no more! Created for CMO.com by client 97th Floor, a new chart promises to guide you through the choppy and unsure waters of social networks and how to create social media strategy!
Yes that is reading like an infomercial on purpose – because frankly, there’s no excuse any more to avoid using social media.
The Facebook founder, Mark Zuckerberg, won Cannes’ Media Person of the Year this week, Twitter launched an ad platform and MySpace announced a major site overhaul. So there’s never been a better time to understand social media and how it can work for you (and your client).
The CMO’s guide to the social landscape, takes all the major social media sites in the US and analyzes their capabilities in four sectors: customer communication, brand exposure, driving traffic to your site, and SEOs.
For the full social media ‘cheat sheet’ click here
Reputation, reputation, reputation is key to online success
Dec 1st
When it comes to doing business online, you can mess with your location as much as you like – but don’t risk your reputation.
If you build a good reputation on the web, people will link to you. If people link to you, other people will follow those links, and you will build up your traffic and your business. And the more good quality and relevant links you have, the higher you will rise up the search engine listings. More and better links means better rankings on Google, too.
Whether buying a house or opening a shop, there’s an old saying that the most important factors are location, location and location. But how does this work out on the internet?
Your web server can be physically located in a data centre almost anywhere in the world. Potentially, you can run an online business as effectively from a beach in Majorca as you could on Oxford Street.
One of our customers a few years ago even succeeded in managing his store while halfway up Mount Everest!
So when it comes to doing business online, you can mess with the location as much as you like. But the one thing you don’t want to mess with is your reputation.
If by action or inaction you manage to damage your reputation, the world can hear about it very quickly; via Facebook, MySpace, Digg, del.icio.us, Twitter. There is an endless list of media by which disgruntled customers can spread their complaints about your business. Do you monitor them? Would you know?
On the internet it’s not location, location, location; it’s reputation, reputation, reputation that counts.
That means selling a quality product at a fair price, and looking after your customers. It also means watching what’s being said about you in social and interactive media, and taking every opportunity to intervene positively and turn disappointed customers around.
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