Apple is on a roll, the iPad has sold out across the world as we eagerly awaits the devices launch on our shores and now the iPhone has been voted a more important invention than the car and flushing toilet.

ipad-ukThere’s no doubt that what Steve Jobs has done for Apple is anything short of astounding. He’s turned ‘geek’ onto ‘chic’, credited with launching the most ‘must have’ items of the 21st Century.

The company has sold more than 42 million iPhones since the smartphone’s launch in 2007. That figure is staggering, and it’s no wonder that the device has made it into the top ten of the world’s most valuable inventions.

The list, compiled by Tesco Mobile, placed Apple’s iPhone eighth. The wheel took the top spot and the aeroplane second.

There’s no doubt that Apple is hoping for continued success with its e-reader device the iPad. Despite the mass criticism of the product after its announcement in January, the iPad has gone on to sell over one million units in the first 28 days.

A new survey from Boston Consulting Group confirms that the device is poised to become mass-market.

The BCG survey reveals that more than half of all consumers are planning to buy an iPad, Kindle, or Similar Device in the next three years.

Consumers are embracing e-readers, says BCG. Patrick Forth, leader of BCG’s media practice, suggests that e-readers and tablets were not a niche product for early adopters but could become the MP3 players of this decade. Read the rest of this entry »