Posts tagged Gordon Brown
Gordon Brown is out and Cameron is in: How Britain’s first digital election panned out
May 12th
Last week, Gordon Brown said that the “novelty” of televised leaders’ debates had “clouded” the General Election campaign, an excuse will do, but it was social media that made the really impact Gordon.
This has been Britain’s first social media election, as Brown, David Cameron and Nick Clegg all took lessons for the digital President Barack Obama.
And the digital strategy worked to in getting more Brits to vote: 29.6 million Brits took to the polls last week, as opposed to the 27.1 million that turned up in 2005.
This time around, the election wasn’t a popularity contest. It wasn’t about kissing babies and shaking hands with the public – it was about reform and the age of digital putting the focus on what the UK public really wanted – a change of government it seems.
Social media also catapulted UK politics onto the world stage in a way that made it seem less hard to understand and fathom – it censored all the complicated bits and somehow led people to believe they were in fact voting for the fate of a nation…not just the most popular candidate. Read the rest of this entry »
MARKETING STUNT OF THE WEEK: Pizza Express’ political debate
Apr 29th
The general election in the UK has gone from being about freaky billboard ads, from being about Twitter debates to Facebook polls. Now it’s turned up on pizza in this week’s Marketing Stunt of the Week.
Prudence Staite, a food artist, has cooked up a series of political pizzas based on the three party leaders.
Chefs at Pizza Express have also created a People’s Pizza to reflect the big issues of the campaign.
The Gordon Brown pizza includes fiery chilli and ground beef, while David Cameron is represented with cheese and rocket.
Liberal Democrat leader Nick Clegg gets fresh tomato and spicy sausage on his pizza.
The toppings include caviar, representing the debate about class and equal opportunities, and dough balls for the national deficit.
Saturated by Facebook – from politics to getting fired
Mar 23rd
Our politicians are reaching out via Facebook and people are now even being fired over the medium as some 940 million around the world log on at least twice a day.
As the site becomes more popular than Google, many are using social media’s darling, Facebook, as their main information portal.
There are currently 940 million social media users in the world, according to a new study from InSites Consulting. Of that, 28,280,000 Brits (77% of the online population) use social media websites.
And now the politicians want in on the action
The 2010 UK general election arrived on Facebook today to tap into the mass market of social media. It has launched Democracy UK, a fan page established for UK users to engage with the hot political topics in the build up to the election.
It worked for President Obama so why not for our UK pollies?
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