Posts tagged internet
Google wants to be your broadband provider. And sell more ads.
Feb 11th
Imagine downloading a high-definition, full-length feature film in less than five minutes. Universal, ultra high-speed internet access will make all this and more possible – says Google.
The search engine giant has today made a bid to launch its own high-speed broadband network.
Search engine + email + phone handsets + social sites + broadband = world domination.
Just kidding. But Google really is every where, isn’t it? Mmmm, everywhere except China. But never mind that. Google’s latest venture is only launching as a trial in the US, for now.
Should it succeed, it will be able to gather yet more customer information from its broadband network and target users better with ads. There really is no escaping.
But aside from that, you have to hand it to Google. They’re are doing an excellent job at remaining in the hearts and minds of customers.
Remember a few years ago when Pay TV companies were launching triple-play packages and they would sell you broadband internet , mobile and fixed line plans and satellite TV and you’d pay for it all in one bill? Well I see Google heading down a rut e that is much the same. It’s streamlining digital communication and making itself a one-stop shop.
That should make things easier for advertisers too. They will be able to send one consistent brand message through a range of different digital channels while only having to deal with one provider/host. Maybe they’ll get a package deal too – say some search ads, some video ads on YouTube, a profile on Buzz and maybe throw in a display ad here or there for free.
In a statement on its blog, Google said, “We plan to offer service at a competitive price to at least 50,000 and potentially up to 500,000 people. Our goal is to experiment with new ways to help make internet access better and faster for everyone.”
The search giant also lists a number of specific features it has in mind. Here they are:
Next generation apps
Google wants to see what developers and users can do with ultra high-speeds, whether it be creating new bandwidth-intensive “killer apps” and services, or other uses not even it can yet imagine.
New deployment techniques
Google will test new ways to build fiber networks, and to help inform and support deployments elsewhere.
Openness and choice
Google plans to operate an “open access” network, giving users the choice of multiple service providers.
Although, for now, Google says that the initial purpose of the project is to “experiment and learn”.
Network providers are making real progress to expand and improve high-speed Internet access, but there’s still more to be done – and Google is the King that has the money to do it.
How to create and tailor your next ad simply by listening in…
Nov 23rd
A number of big brand advertisers and marketers and experiment with developing ad campaigns based on what consumers are talking about on the web.
Monitoring what internet users say in their instant messages, social networks and blogs isn’t anything new, of course. There has been many a study telling us what the most popular brands discussed on the internet is (Apple’s iPhone, Vegemite, Starbucks and Microsoft just to name a few).
But now, marketers are using new technologies to scan the web for key words to find out what consumers are—and aren’t—saying about their brands, according to the Wall Street Journal.
Marketers can then incorporate those findings into their more-conventional research to create specific text and photos for their ads given what consumers seem to want – or, what they say they want, at least.
Furthermore, once the campaigns are up and running, advertisers are using the same web-scanning technologies to gauge consumer reaction to their messages, and to fine-tune them.
Marketers have long drawn on information from the web to help them design their web sites and online marketing campaigns.
Now, more of them have begun to use it to guide their marketing across a range of media, including print and TV, and in choosing the overall strategy for those campaigns.
Digital marketing and advances in the technologies available to marketers and advertisers don’t just mean more channels to advertise – they mean more channel to listen, too.
Jason Falls, a social media consultant and blogger on socialmediaexplorer.com, said that it is “imperative” that companies and brands can gauge public opinion about them by listening in to online conversations.
He added that companies could also then interject in these discussions and that while marketers may not have control over the conversations, they should at least have a participatory role in them.
Services such as Google Alerts and searches on Twitter, Google Blogs and Bing can allow companies to keep track of conversations about their company.
According to recent research from Harris Interactive and Tealeaf, more adults are turning to social media to talk about problems they have had with brands and companies.
Here are some sites to help you:
and the old favourite, Google Alerts
Microsoft’s market share is safe with Windows 7
Nov 12th
Windows 7, despite launching to heavy criticisms, has managed to snag over 4% of the global operating system share in just three weeks.
Windows 7 continues to blaze trails, both in new sales and in upgrades of existing machines proving that Microsoft still has what it takes in the computing market.
Despite Apple’s popularity and clever brand and marketing techniques, it holds just 9% of the market. Overall, Microsoft commands 91%.
Windows 7’s momentum may continue through the end of the year, when PC sales are traditionally high. If it does, it will be interesting to see where most of the users are coming from – be it upgrades from XP, Vista, or new machines. Regardless, the message is clear: Windows 7 is growing at an astounding rate.
What is encouraging is that computer sales overall are remaining strong which could suggest people are once again buying.
Click here for a look at the advertising that has ensured Windows’ success…or has it?
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