Posts tagged ITV
Viewers may turn to Facebook to kick off X Factor finalists
Feb 23rd
As 15 million X Factor turned to their phones to vote for their favourite in December, ITV bosses had an idea.
According to today’s The Sun, TV bosses are in talks with Facebook to launch a new voting format for the next series using the social media site.
The paper quotes a source as saying: “Details are still being ironed out… it makes perfect sense as The X Factor has one of the youngest, most media-savvy audiences of any show in the world.”
The site will enable users to buy Facebook credit the same way users can now for games on the website, and use that to vote.
Talks are currently taking place between show bosses and ITV and Fox – the broadcasters in the UK and US.
Apparently the talent show creator, Simon Cowell, is hoping to have the new system in place for this autumn’s X Factor debut in the US.
In the US, viewers don’t pay to vote because of broadcasting laws. However, they can vote via apps.
The source added: “During the show, thousands of Facebook posts a minute are made…TV and social media are overlapping more and more. This takes it to a new level.”
MARKETING NEWS BITES: Apple’s iPad sales figures, Facebook investigated and smartphone shipments up 50%
May 3rd
A round up of news from around the web:
Checks with 50 Apple retail stores have led one prominent analyst to predict Apple sold about 300,000 iPad 3G units, including pre orders, over the device’s first weekend of sales. Apple Insider
Days after Facebook launched its “Open Graph Platform” that extends the social net’s web across third-party sites, it got a surprise rebuke from New York Sen. Charles Schumer, who wrote a letter asking the Federal Trade Commission to develop guidelines for how Facebookers’ information can be used. Facebook says it is currently listening and responding to the concerns. AdAge
The global smartphone market has seen its best quarter for the first time in almost three years, according to Strategy Analytics. Global smartphone shipments jumped by a gigantic 50% to 54 million in Q1 from 36 million in the year-ago period. Smartphones accounted for 18% of all smartphones shipped. paidContent
And lastly, ITV is eyeing a £20m advertising boost from the football World Cup this summer. The broadcaster will report on Friday that advertising on ITV1 in June, when the tournament kicks off, is expected to be 15%-20% up on last year. Depending on England’s progression in the tournament and a late rush of money, experts say ITV1’s income could end up 25% higher than last June. The Times
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