Posts tagged Mark Zuckerberg
10 things about Facebook that aren’t in the movie
Oct 14th
With the release of The Social Network in the UK this week, Experian Hitwise looks at just how popular the world’s biggest social networking site – Facebook – really is.
While a number of statistics will be quoted in the media about Facebook this week, below are some unique insights from Experian Hitwise’s data which is the biggest internet sample in the UK.
1. Facebook is the second most visited website in the UK after Google, accounting for 6.89% of all visits from UK Internet users in September.
2. In terms of internet pages viewed, Facebook is by far the biggest website in the UK. In total, 16.40% of all page views during September went to a Facebook page. Facebook now accounts for 1 in 6 page views in the UK, that’s twice the number of page views received by Google.
3. Facebook is the most popular social network in the UK, accounting for 55% of all visits to social networks. The nearest competitor is YouTube, which receives 16% of all visits to the category. Facebook is nearly 3.5 times bigger than YouTube in terms of monthly Internet visits in the UK.
4. Facebook is the number one search term in the UK. 3.69% of all searches typed into Google, Yahoo! and Bing are for ‘facebook’. Taking into account variations of Facebook with misspellings and abbreviations such as ‘facbook’, ‘fb’ or ‘facebok’ – Facebook accounts for approximately 6% of all searches in search engines.
5. The average session time for a user visiting Facebook is 27 minutes and 12 seconds.
6. Facebook accounts for 9.58% of all upstream traffic to other websites in the UK. In other words, Facebook is the second biggest source of traffic to all other websites, with nearly 10% of Internet visits come immediately after a visit to Facebook, making it the second largest source of traffic for other websites after Google.
7. Visits to Facebook have quadrupled in the last three years. In the last year Facebook has grown by 17% in terms of UK Internet visits.
8. Per head of population, the most prolific visitors to Facebook in the UK are in Sunderland. Sunderland accounts for 0.44% of all UK Internet visits to Facebook despite only having a population of 443,000 people (0.72% of the UK population).
9. In the last year, Facebook has increased its downstream traffic to online retail sites by 12%. Facebook is increasingly being used by companies as a means of advertising rather than a means for friends to talk to one another.
10. The Social Network was the second most searched for movie of the week ending 09 October 2010 behind Paranormal Activity 2. The Social Network was also the second fastest climbing movie search term compared to the previous week ending 02 October 2010.
Advertisers will always turn to Facebook – despite all that privacy stuff
Jun 3rd
Facebook, despite its constant battle with users over privacy controls, has seen its advertisers more than quadruple since the start of 2009 as marketers aim to get their products before a growing global audience.
Growing you ask? As it turns out, Quit Facebook day on Monday failed to gain momentum as ComScore revealed the social networking site now boasts 519.1 million users worldwide.
The user growth presents a big enticement for advertisers.
Better news for Facebook is companies are boosting ad spending after a lull during the recession.
Facebook ran 176 billion display ads in the US alone in the first quarter, up from 70.7 billion a year earlier, according to ComScore.
In a bid to reach consumers who spend long stretches on the internet, advertisers are using Facebook as a means of targeted the right consumer demographic.
Ads are showing up next to profile pages, based on a user’s information such as gender and birth date.
Facebook sells ads that are placed on the home pages of users, where the latest comments, pictures and links from their friends are posted.
Among the worldwide advertisers are Procter & Gamble, Toys ‘R’ Us, Adidas and Virgin. The social networking site (which has always struggled to make a profit and monetize since its public launch in 2006) is relying on ads to maintain sales growth and lay the groundwork for a possible initial public offering.
The site’s growth is a constant threat to rivals Yahoo! and Microsoft as it has last month emerged as the largest site for display ads, with a market share of 16%, rising from 11% in the fourth quarter.
Yahoo! has a 12% share, down from 13% in the previous period, Microsoft had 5.5%.
Facebook also became the most visited website in March, overtaking longtime leader Google for the first time, according to Experian Hitwise.
Even as companies ramp up spending, privacy challenges threaten to curb advertiser interest if it leads to a slowdown in Facebook’s user growth.
Companies should keep a close eye on user growth numbers in coming months as users begin to hide some personal information used by advertisers to target them.
Everything marketers need to know about the social media landscape
Mar 12th
Are you tired of wondering what this ‘social media’ thing is all about?
Do you want to know how it can help you?
Well wonder no more! Created for CMO.com by client 97th Floor, a new chart promises to guide you through the choppy and unsure waters of social networks and how to create social media strategy!
Yes that is reading like an infomercial on purpose – because frankly, there’s no excuse any more to avoid using social media.
The Facebook founder, Mark Zuckerberg, won Cannes’ Media Person of the Year this week, Twitter launched an ad platform and MySpace announced a major site overhaul. So there’s never been a better time to understand social media and how it can work for you (and your client).
The CMO’s guide to the social landscape, takes all the major social media sites in the US and analyzes their capabilities in four sectors: customer communication, brand exposure, driving traffic to your site, and SEOs.
For the full social media ‘cheat sheet’ click here
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