Posts tagged mobile apps
Apps industry has Apple to thank
Apr 13th
For an industry that didn’t even exist just three years ago, the mobile apps market is experiencing phenomenal growth and success – and it’s all thanks to Apple.
After the hype around last week’s launch of the iPad, figures this week reveal that roughly 3 billion apps have been downloaded for Apple’s iPhone, iPod Touch and iPad.
The app economy is growing rapidly and could top $20 billion (£13bn) in just a couple of years.
Roughly 80 percent of all apps are free, those that aren’t are usually under £1.
So how did a market, which focuses on free and almost-free apps, grow into an industry with annual revenues of $6 billion (£3.9bn)?
Apple has really changed the game in many ways – it has made every day people apart of the development process by making it simple to get apps to the App Store.
And once it was easier, faster and more lucrative to develop apps and sell them, more developers began to create them.
But making money from apps is another story. Read the rest of this entry »
Mobile app market set to boom! But will it generate marketing revenues?
Mar 18th
Mobile app downloads are expected to increase from more than 7bn downloads in 2009 to almost 50bn in 2012, according to a new report from Chetan Sharma Consulting. The figures mean that app downloads will overtake CD downloads, but what’s in it for marketers?
The Chetan Sharma Consulting study, commissioned by app store Getjar, forecasts that the global mobile application economy will be worth $17.5bn by 2012.
The study also highlights that initially, the focus of making revenue from apps was based on paid downloads or subscription-based models. This however, is about to change.
Today, advertising-based revenue accounts for about 12% of app revenue, but by 2012 this figure is expected to rise to 28%.
It’s no wonder that Google has looked to cash in n the market. Its Android smartphone market now has over 30,000 available apps. This is way behind the Apple App Stores 100,000 applications – but then 30,000 applications is not a small number.
The price of mobile applications ranges from $0.99 to $999 but the average selling price in 2009 was about $1.90, the study says.
Over the next three years this is predicted to decrease by 29% and apps will get cheaper; however, advertising revenue derived from apps is likely to stay relatively flat.
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