Believe it or not but Apple has finally got something wrong, upsetting customers – and no, I’m not talking about the iPad.

Apple has begun enforcing stricter policies around apps available from its app store in a move that could see some apps removed entirely.

While the tech giant has so far only removed adult-themed apps, some games have also been removed.

Techcrunch reports that no more applications with “overtly sexual content” will be allowed, however, the criteria in which apps on the Apple store will be measured remain unclear.

The policy is expected to alarm some developers, and like other attempts to censor internet content, could see some apps banned for no reason at all – or at least in a case of misunderstanding (think of how in India you can’t look up ‘sex discrimination laws’ because the search term ‘sex’ is banned.

The news has already prompted many scathing opinions and blog posts on Mac enthusiasts sites such as cultofmac.com and 9to5mac.com. Blog posts on the sites are warning developers to make sure they don’t feature any “sexy women in apps” deeming the bans “ridiculous”.

The pulling of apps is in response to what is being dubbed as “sexy apps”, which also includes porn.

The move comes at a rather convenient time, with many touting that the clean-up attempt is to ready the market for its iPad, which is due to hit stores next month.

The iPad is expected to be popular with schools – carrying textbooks.

It seems that no medium is safe from censorship these days. And it isn’t necessarily a bad thing. For years, the internet has known no or little inhibitions – there were no clear boundaries and anything and everything was available for download. We called it freedom. And until the internet giants got on board with censoring content available through their sites, there was no way to apply any laws on the world wide web as it isn’t confined to any one jurisdiction.

But the question is now, how much power should these ‘internet giants’ have over what content can and can’t be seen – and furthermore, what is too “sexy”?