Posts tagged Skype
MARKETING NEWS BITES: Apple demands ‘stolen’ iPhone be returned, Facebook advertising, Google and Skype
Apr 20th
A quick round-up of this morning’s news from around the web:
The Gizmodo iPhone scoop has ended in a formal letter being issued by Apple. asking for its phone back. Gizmodo’s editor-in-chief Brian Lam said he’d do it, as long as he received an on-the-record request for the phone. The official letter from Apple’s lawyers reads: “It has come to our attention that GIZMODO is currently in possession of a device that belongs to Apple. This letter constitutes a formal request that you return the device to Apple.” The letter was signed by Bruce Sewell, senior vice president and general counsel at Apple. Forbes
Facebook is denying claims that its new content-sharing button will allow it to serve advertising based on its users’ web history. The social network is launching a new content sharing button this week, which other websites can embed onto their pages, but it will not be used by Facebook as a behavioural advertising targeting tool, the site claims. Telegraph
Attackers who breached Google systems last year gained access to computer code for the software that authenticates users of Google’s email, calendar and other online programs. The code was contained in a repository that contained code for Google’s online applications and was also breached, this person said. The disclosure comes as much about the nature of the attacks and the perpetrators behind it remain unclear. The Australian
Apple’s fiscal second-quarter profit surged 90% as the company again reported higher Macintosh computer and surging iPhone sales. Shares of the electronics giant surged 8% in late trading as the results were much higher than the company or analysts had projected. A main driver of growth for the quarter was the company’s popular iPhone, which sold 8.75 million units, more than double from a year earlier, helped by expanding international sales as Apple adds more carriers. The Wall Street Journal
Mobile and fixed-line operators have shown little interest in improving the voice quality of phone calls, but the internet phone company Skype came out with a compelling reason for them to do so this week. Speaking at the eComm conference in Silicon Valley, Jonathan Rosenberg, Skype’s chief technology officer, said its users were talking for almost 50 per cent longer on calls delivered in high-definition quality. Financial Times
The iPad hype isn’t over yet, just wait until version 2
Jan 29th
Many reports are being very negative about the iPad, they say Apple has got it wrong. But this is all part of a greater marketing plan – the iPad revolution ain’t over yet, the best is yet to come and we’ll be just as sucked into that as we were this one.
I know that by now most will be feeling a little inundated with iPad information and are probably growing a little tired of hearing about Apple’s latest and greatest invention. However, I am surprised by the number of negative reports about yesterday’s launch (a great moment in history people!)
I don’t want to come across as too much of an Apple advocate, most will know I was happy with Dell for years before crossing over to the greener side of the Apple last year. But the iPad, without any doubt at all, is revolutionary.
Some reports say that the iPad is a “disappointment” and that it didn’t live up to the hype. Many reports have also gone and listed everything that the iPad doesn’t do – including such things as include a camera and Flash for example.
But to them I say this, you have missed the point of the iPad and completely forgotten Apple’s tremendous history of success.
The iPad isn’t meant to be a smartphone or a laptop. There are smartphones and laptops that do those jobs incredibly well and doh, the last thing that Apple would want to do is to make two of their best selling products redundant by cheaper alternatives.
The iPad is meant to act as a replacement, or an easier alternative to reading a book, a newspaper, or watching TV on the run.
While the iPad may not be perfect right now, I bet the next version will be pretty close. Remember the first iPhone wasn’t perfect…then came the 3G version one year later. The first iPod’s weren’t great either, they were big and bulky and didn’t have much memory. Now the likes of the Nano have an inbuilt video camera and the iPod Touch supports web browsing.
Give the iPad time people and don’t under estimate the magnificence of Steve Jobs and the incredible marketing genius that is Apple.
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